AI & Intelligent Apps
Why we invest
Artificial intelligence has captured the imagination of consumers and businesses alike as they reimagine how life and work will change. While Madrona has been investing in AI since 2012, the recent acceleration has highlighted opportunities in the combination of unstructured data, natural user interactions, and generative capabilities. Our experience in applied AI from a technology and business model perspective has built a comprehensive understanding of AI’s strengths and vulnerabilities and an understanding of the expertise needed to navigate a rapidly evolving landscape. Madrona believes the next generation of tech leaders will emerge from key areas, including application orchestration, intelligent applications, AI infrastructure, and AI agents at the edge.
OctoAI’s
Luis Ceze
on bringing ML to all platforms
Common Room’s
Linda Lian
on integrating community into your company
Runway’s
Cristóbal Valenzuela
on AI-driven art and lifelong learning
Deepgram’s
Scott Stephenson
on revolutionizing voice AI and building a developer tool
Highspot’s
Robert Wahbe
on customers, AI, and building relationships that last
Unstructured’s
Brian Raymond
on tackling engineering bottlenecks AI & Intelligent Apps
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Amperity is the leading Customer Data Platform provider that helps companies use data to improve marketing performance, build long-term customer loyalty and drive growth. Amperity's flagship enterprise CDP is used by many of the world's most loved brands, such as Alaska Airlines, Crocs, Endeavour Drinks, Kendra Scott, Kroger, Lucky Brand, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.Initial Investment2016Amperity is the leading Customer Data Platform provider that helps companies use data to improve marketing performance, build long-term customer loyalty and drive growth. Amperity's flagship enterprise CDP is used by many of the world's most loved brands, such as Alaska Airlines, Crocs, Endeavour Drinks, Kendra Scott, Kroger, Lucky Brand, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.
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Anomaly is streamlining healthcare payments—reducing healthcare costs and complexity. Over $300B is lost every year to avoidable denials and payment errors, impacting the affordability of healthcare. Anomaly is working with the country’s largest healthcare companies to enable instant, accurate healthcare payments. Our AI-enabled products integrate in the claims flow, analyzing billions of transactions to predict and prevent payment issues before they occur. Our fast-growing team brings together top engineering and healthcare talent committed to making healthcare more efficient and affordable.Initial Investment2020Anomaly is streamlining healthcare payments—reducing healthcare costs and complexity. Over $300B is lost every year to avoidable denials and payment errors, impacting the affordability of healthcare. Anomaly is working with the country’s largest healthcare companies to enable instant, accurate healthcare payments. Our AI-enabled products integrate in the claims flow, analyzing billions of transactions to predict and prevent payment issues before they occur. Our fast-growing team brings together top engineering and healthcare talent committed to making healthcare more efficient and affordable.
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Clari is the leader in Revenue Collaboration & Governance, providing the first enterprise platform to run the most important business process: revenue. Clari’s Revenue Platform connects all revenue-critical employees, processes, and systems to drive a breakthrough in revenue precision.Initial Investment2019Clari is the leader in Revenue Collaboration & Governance, providing the first enterprise platform to run the most important business process: revenue. Clari’s Revenue Platform connects all revenue-critical employees, processes, and systems to drive a breakthrough in revenue precision.
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Clozd is a win/loss solution for B2B customers, providing interview and automated survey-based data collection, subject matter expertise and methodology, and dashboards for analytics and scoring of win/loss drivers and customer feedback. Clozd helps B2B customers systematically and holistically capture and analyze the reasons why their company wins or loses business from customers.Initial Investment2022Clozd is a win/loss solution for B2B customers, providing interview and automated survey-based data collection, subject matter expertise and methodology, and dashboards for analytics and scoring of win/loss drivers and customer feedback. Clozd helps B2B customers systematically and holistically capture and analyze the reasons why their company wins or loses business from customers.
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Coda is the all-in-one doc for teams. It starts with a blank canvas and a blinking cursor and has infinite room to grow your ideas. Coda comes with a new set of building blocksーlike tables that talk to each other, buttons that take action, and Packs that connect your doc to the apps you use every day. Coda launched to the general public in early 2019, and is used by tens of thousands of teams globally, spanning startups and enterprise businesses like Robinhood, Square, The New York Times, and Uber. Coda is a distributed company with offices in Seattle, San Francisco, and Mountain View, Calif. and is backed by top investment firms such as Kleiner Perkins, Greylock, and General Catalyst.Initial Investment2020Coda is the all-in-one doc for teams. It starts with a blank canvas and a blinking cursor and has infinite room to grow your ideas. Coda comes with a new set of building blocksーlike tables that talk to each other, buttons that take action, and Packs that connect your doc to the apps you use every day. Coda launched to the general public in early 2019, and is used by tens of thousands of teams globally, spanning startups and enterprise businesses like Robinhood, Square, The New York Times, and Uber. Coda is a distributed company with offices in Seattle, San Francisco, and Mountain View, Calif. and is backed by top investment firms such as Kleiner Perkins, Greylock, and General Catalyst.
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Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. Cohesity solutions can be delivered as a service, self-managed, or provided by a Cohesity-powered partner.Initial Investment2024Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. Cohesity solutions can be delivered as a service, self-managed, or provided by a Cohesity-powered partner.
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CommerceIQ is the leading Retail Ecommerce Management Platform, powering profitable market share growth for consumer brands across 450 global online retailers in 41 countries. CommerceIQ’s all-in-one platform applies machine learning across sales, supply chain, and retail media automations, along with digital shelf analytics, to create a single source of truth that empowers brands to boost share-of-voice (SOV), minimize out-of-stock (OOS), optimize assortment and inventory, and prevent revenue leakage. More than 2,200 brands globally, including Nestle, Colgate, and Whirlpool, trust CommerceIQ to manage and grow their retail ecommerce businesses across global retailers including Amazon, Walmart, and Instacart.Initial Investment2014CommerceIQ is the leading Retail Ecommerce Management Platform, powering profitable market share growth for consumer brands across 450 global online retailers in 41 countries. CommerceIQ’s all-in-one platform applies machine learning across sales, supply chain, and retail media automations, along with digital shelf analytics, to create a single source of truth that empowers brands to boost share-of-voice (SOV), minimize out-of-stock (OOS), optimize assortment and inventory, and prevent revenue leakage. More than 2,200 brands globally, including Nestle, Colgate, and Whirlpool, trust CommerceIQ to manage and grow their retail ecommerce businesses across global retailers including Amazon, Walmart, and Instacart.
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Common Room is the intelligent community growth platform that helps organizations deepen relationships, build better products, and drive business impact. Common Room brings together community engagement, product usage, and customer data into a single place, and uses intelligence to surface actionable insights so teams can discover what’s most important, nurture advocates, collaborate more effectively, and measure outcomes. Today’s fastest growing companies trust Common Room to power their community growth, including Asana, Chainlink, Confluent, Figma, Grafana Labs, HubSpot, Notion, Webflow and more. The company is backed by Greylock Partners, Index Ventures, and Madrona Venture Group and is headquartered in Seattle.Initial Investment2020Common Room is the intelligent community growth platform that helps organizations deepen relationships, build better products, and drive business impact. Common Room brings together community engagement, product usage, and customer data into a single place, and uses intelligence to surface actionable insights so teams can discover what’s most important, nurture advocates, collaborate more effectively, and measure outcomes. Today’s fastest growing companies trust Common Room to power their community growth, including Asana, Chainlink, Confluent, Figma, Grafana Labs, HubSpot, Notion, Webflow and more. The company is backed by Greylock Partners, Index Ventures, and Madrona Venture Group and is headquartered in Seattle.
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Deepgram is an enterprise automated speech recognition and understanding company that enables companies to build foundational and specialized language models for a range of applications.Initial Investment2022Deepgram is an enterprise automated speech recognition and understanding company that enables companies to build foundational and specialized language models for a range of applications.
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EdgeRunner AI is on a mission to build generative AI for the edge that is safe, secure, and transparent. EdgeRunner AI develops small, task-specific ultra-efficient language models (UELMs) that operate without needing internet access, improving data privacy, security, and compliance. By providing generative AI solutions that run locally on any device or hardware, EdgeRunner AI enables enterprises and organizations to leverage AI technology responsibly, without compromising performance or security.Initial Investment2024EdgeRunner AI is on a mission to build generative AI for the edge that is safe, secure, and transparent. EdgeRunner AI develops small, task-specific ultra-efficient language models (UELMs) that operate without needing internet access, improving data privacy, security, and compliance. By providing generative AI solutions that run locally on any device or hardware, EdgeRunner AI enables enterprises and organizations to leverage AI technology responsibly, without compromising performance or security.FoundersTyler Xuan Saltsman
Colton MalkersonInitial Investment2024 -
Finpilot is an AI copilot for finance to speed up investment research. Financial analysts can use it to scour financial data, analyze companies, write reports, and visualize data — all from verifiable sources.Initial Investment2024Finpilot is an AI copilot for finance to speed up investment research. Financial analysts can use it to scour financial data, analyze companies, write reports, and visualize data — all from verifiable sources.
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Fixie is a platform that makes it easy to build applications that integrate LLMs in any software system — databases, APIs, websites, documents, and more — to enable entirely new products and experiences.Initial Investment2023Fixie is a platform that makes it easy to build applications that integrate LLMs in any software system — databases, APIs, websites, documents, and more — to enable entirely new products and experiences.
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Gradial is a generative AI and workflow solution for marketing and sales teams. Its platform combines the latest image and text generation models with customers' existing design systems so creative teams can build websites, campaigns, and experiences as fast as they can describe them.Initial Investment2023Gradial is a generative AI and workflow solution for marketing and sales teams. Its platform combines the latest image and text generation models with customers' existing design systems so creative teams can build websites, campaigns, and experiences as fast as they can describe them.
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Groundlight is an AI platform simplifying computer vision integration for businesses, enabling seamless automation, monitoring, and robotics solutions.Initial Investment2022Groundlight is an AI platform simplifying computer vision integration for businesses, enabling seamless automation, monitoring, and robotics solutions.
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Highspot is the sales enablement platform that increases the performance of sales teams. With the content to engage customers, guidance to land strategy, training to improve skills, coaching to elevate performance, and analytics to inform action, Highspot equips every rep to execute with impact — empowering you to drive strategy and revenue with the full force of your sales team. Highspot has more than 1,000 employees, five global offices, and is trusted by companies across industries and geographies, including Aetna, DocuSign, Siemens, Staples, and Yahoo.Initial Investment2014Highspot is the sales enablement platform that increases the performance of sales teams. With the content to engage customers, guidance to land strategy, training to improve skills, coaching to elevate performance, and analytics to inform action, Highspot equips every rep to execute with impact — empowering you to drive strategy and revenue with the full force of your sales team. Highspot has more than 1,000 employees, five global offices, and is trusted by companies across industries and geographies, including Aetna, DocuSign, Siemens, Staples, and Yahoo.FoundersRobert Wahbe
Oliver Sharp
David Wortendyke
Scot GellockInitial Investment2014 -
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose- built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results.Initial Investment2013iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose- built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results.
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Lassen Peak is utilizing ultra high speed wireless and imaging technology to build a handheld device for concealed weapons detection for public safety officials.Initial Investment2023Lassen Peak is utilizing ultra high speed wireless and imaging technology to build a handheld device for concealed weapons detection for public safety officials.
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Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs.Initial Investment2021Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs.
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Numbers Station is Automating the Data Stack starting with AI Powered Data Transformation.Initial Investment2023Numbers Station is Automating the Data Stack starting with AI Powered Data Transformation.
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OctoAI's mission is to build easy and efficient AI systems that enable customers to turn AI models into production applications people value.Initial Investment2019
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Otherside AI is building artificial intelligence-powered productivity and communication tools that increase the speed of communication.Initial Investment2020Otherside AI is building artificial intelligence-powered productivity and communication tools that increase the speed of communication.
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An AI Agent for business travelers.Initial Investment2024An AI Agent for business travelers.
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Outbound AI is Conversation AI built for healthcare. Founded in 2021, the Seattle-based startup is breaking new ground with cloud technologies that serve as workforce multipliers to drive productivity while improving the daily job experience for human talent. The company’s inaugural offering includes a portfolio of AI-powered virtual agents specially trained to streamline administrative work across the revenue cycle, including claims status, eligibility and benefits verification, prior authorization, and more. Outbound AI is led by a passionate team of health and voice tech veterans and backed by several preeminent venture capital firms.Initial Investment2021Outbound AI is Conversation AI built for healthcare. Founded in 2021, the Seattle-based startup is breaking new ground with cloud technologies that serve as workforce multipliers to drive productivity while improving the daily job experience for human talent. The company’s inaugural offering includes a portfolio of AI-powered virtual agents specially trained to streamline administrative work across the revenue cycle, including claims status, eligibility and benefits verification, prior authorization, and more. Outbound AI is led by a passionate team of health and voice tech veterans and backed by several preeminent venture capital firms.
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Pendulum is an AI/ML-powered platform for companies and government organizations to detect and understand harmful narratives on social media platforms and elsewhere.Initial Investment2021Pendulum is an AI/ML-powered platform for companies and government organizations to detect and understand harmful narratives on social media platforms and elsewhere.
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Plus is a data platform that provides the easiest way to capture, see, and share current data from any source without APIs or complex integrations.Initial Investment2021Plus is a data platform that provides the easiest way to capture, see, and share current data from any source without APIs or complex integrations.
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Pulse Labs is a platform that helps brands design voice apps that real people can understand.Initial Investment2018Pulse Labs is a platform that helps brands design voice apps that real people can understand.
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Read enables better meetings through measurement with a team of products that make up the Chief Meeting Officer Suite. The team of products that make up the Chief Meeting Officer Suite includes Read Meeting Manager, Executive Assistant, and Meeting Navigator, which are designed to deliver insights in and across meetings. Read's mission is to make every human interaction meaningfully better, smarter, and happier starting with the more than 500 million people worldwide using Zoom, Microsoft Teams, Google Meet, and Webex every day.Initial Investment2021Read enables better meetings through measurement with a team of products that make up the Chief Meeting Officer Suite. The team of products that make up the Chief Meeting Officer Suite includes Read Meeting Manager, Executive Assistant, and Meeting Navigator, which are designed to deliver insights in and across meetings. Read's mission is to make every human interaction meaningfully better, smarter, and happier starting with the more than 500 million people worldwide using Zoom, Microsoft Teams, Google Meet, and Webex every day.
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An AI powered operating system that understands, streamlines and orchestrates your organization’s rhythms.Initial Investment2023An AI powered operating system that understands, streamlines and orchestrates your organization’s rhythms.
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Route offers an eCommerce platform enabling consumers to track and protect orders, across merchants, on a post- purchase basis and enables merchants to enrich D2C merchandising capabilities and offload white-glove support.Initial Investment2021
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Runway is building the next generation of creative tools that makes machine learning easy and accessible for all types of creatives. With an active and growing community, Runway is pioneering how content and media are created. With a focus on video automation and synthetic media, Runway reduces the costs of creating visual media across creative industries.Initial Investment2022Runway is building the next generation of creative tools that makes machine learning easy and accessible for all types of creatives. With an active and growing community, Runway is pioneering how content and media are created. With a focus on video automation and synthetic media, Runway reduces the costs of creating visual media across creative industries.FoundersCristóbal Valenzuela
Anastasis Germanidis
Alejandro Matamala-OrtizInitial Investment2022 -
SeekOut is the leading Enterprise Talent Optimization Platform that companies use to quickly hire, grow, and retain great talent while focusing on diversity, technical expertise, and other hard-to-find skillsets. In 2022, SeekOut was named on the Forbes annual list of America’ s Best Startup Employers and CEO Anoop Gupta was crowned GeekWire’s CEO of the Year. Throughout 2021, SeekOut was ranked number two in the B2B category of The Information’s 50 Startups to Watch list, and was included on Madrona’s Intelligent Apps Top 40 list. Founded in 2017, SeekOut has raised $189 million in funding, is backed by Tiger Global Management, Madrona Venture Group, Mayfield, and Founders Circle Capital and is valued at $1.2 billion.Initial Investment2019SeekOut is the leading Enterprise Talent Optimization Platform that companies use to quickly hire, grow, and retain great talent while focusing on diversity, technical expertise, and other hard-to-find skillsets. In 2022, SeekOut was named on the Forbes annual list of America’ s Best Startup Employers and CEO Anoop Gupta was crowned GeekWire’s CEO of the Year. Throughout 2021, SeekOut was ranked number two in the B2B category of The Information’s 50 Startups to Watch list, and was included on Madrona’s Intelligent Apps Top 40 list. Founded in 2017, SeekOut has raised $189 million in funding, is backed by Tiger Global Management, Madrona Venture Group, Mayfield, and Founders Circle Capital and is valued at $1.2 billion.
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Shaped's AI platform empowers businesses to create personalized user experiences that deliver measurable results. By analyzing user behavior and content, Shaped helps tailor recommendations and search for increased engagement, conversions, and customer satisfaction.Initial Investment2024Shaped's AI platform empowers businesses to create personalized user experiences that deliver measurable results. By analyzing user behavior and content, Shaped helps tailor recommendations and search for increased engagement, conversions, and customer satisfaction.
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Strike Graph simplifies security certifications, such as SOC 2, ISO 27001, HIPAA, PCI DSS, GDPR, and more, so companies can focus on driving their business forward. Our innovative, easy-to-use platform adapts to your company’s specific needs and then integrates with common business systems and infrastructure to automatically collect evidence for auditor review. Strike Graph empowers companies to create trust, pass audits, and close enterprise deals at a fraction of the time and cost of traditional methods. Helps companies prepare for, complete and maintain their security certifications such as SOC 2, FedRAMP and ISO, via an intelligent application.Initial Investment2020Strike Graph simplifies security certifications, such as SOC 2, ISO 27001, HIPAA, PCI DSS, GDPR, and more, so companies can focus on driving their business forward. Our innovative, easy-to-use platform adapts to your company’s specific needs and then integrates with common business systems and infrastructure to automatically collect evidence for auditor review. Strike Graph empowers companies to create trust, pass audits, and close enterprise deals at a fraction of the time and cost of traditional methods. Helps companies prepare for, complete and maintain their security certifications such as SOC 2, FedRAMP and ISO, via an intelligent application.
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Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and trainingInitial Investment2022Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and training
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TaxBit is a cryptocurrency tax software for consumers, enterprises, and governments.Initial Investment2021TaxBit is a cryptocurrency tax software for consumers, enterprises, and governments.
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Tektonic is developing GenAI Agents for enterprise workflows.Initial Investment2024Tektonic is developing GenAI Agents for enterprise workflows.
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Tesorio is revolutionizing the way B2B businesses manage their Accounts Receivables. Tesorio’s Accounts Receivable platform replaces tedious and manual collections processes with accurate, real-time predictions, optimized workflows, and actionable insights based on behavioral trends. Accounting teams are empowered to achieve breakthrough cash flow performance and predictability while improving customer experience and relationships. Tesorio is trusted by the world's best finance teams at companies like Slack, Box, Veeva Systems, Twilio, Domo, and others. The company has raised a total of $37.6 million in funding to date from investors such as Madrona Venture Group, BAMCAP, First Round Capital, Floodgate, and Y Combinator.Initial Investment2019Tesorio is revolutionizing the way B2B businesses manage their Accounts Receivables. Tesorio’s Accounts Receivable platform replaces tedious and manual collections processes with accurate, real-time predictions, optimized workflows, and actionable insights based on behavioral trends. Accounting teams are empowered to achieve breakthrough cash flow performance and predictability while improving customer experience and relationships. Tesorio is trusted by the world's best finance teams at companies like Slack, Box, Veeva Systems, Twilio, Domo, and others. The company has raised a total of $37.6 million in funding to date from investors such as Madrona Venture Group, BAMCAP, First Round Capital, Floodgate, and Y Combinator.
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Typeface is the enterprise-grade generative AI platform to supercharge personalized content creation. By uniting content velocity with brand personalization and control, any enterprise can now create exceptional, on-brand content faster and easier than ever before.Initial Investment2023Typeface is the enterprise-grade generative AI platform to supercharge personalized content creation. By uniting content velocity with brand personalization and control, any enterprise can now create exceptional, on-brand content faster and easier than ever before.
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Unstructured is the leader in data transformation for enterprise AI.Initial Investment2023Unstructured is the leader in data transformation for enterprise AI.
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Visual Layer is a visual asset management platform for the era of generative AI. With Visual Layer you can simplify visual data ops, ingest data from any source, gain insights, and automatically find and fix data quality issues.Initial Investment2023Visual Layer is a visual asset management platform for the era of generative AI. With Visual Layer you can simplify visual data ops, ingest data from any source, gain insights, and automatically find and fix data quality issues.
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As teams across industries adopt AI, WhyLabs enables them to operate with certainty by providing model monitoring, preventing costly model failures, and facilitating cross-functional collaboration. Incubated at the Allen Institute for AI, WhyLabs is a privately-held, venture-funded company based in Seattle.Initial Investment2020As teams across industries adopt AI, WhyLabs enables them to operate with certainty by providing model monitoring, preventing costly model failures, and facilitating cross-functional collaboration. Incubated at the Allen Institute for AI, WhyLabs is a privately-held, venture-funded company based in Seattle.FoundersAlessya Visnjic
Sam Gracie
Andy Dang
Maria KaraivanovaInitial Investment2020 -
XetHub brings data and code together so that hybrid and remote teams can collaborate seamlessly in a git-enabled environment at scale and speed. XetHub was acquired by Hugging Face in 2024.Initial Investment2022XetHub brings data and code together so that hybrid and remote teams can collaborate seamlessly in a git-enabled environment at scale and speed. XetHub was acquired by Hugging Face in 2024.
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Yoodli is developing an AI-powered technology that provides feedback on your communication skills.Initial Investment2021