Consumer & Marketplace
Why we invest
Since our first investment in Amazon to companies like Rover and Redfin, Madrona has led the way in creating marketplaces that reduce friction between buyers and sellers, often with consumers as the ultimate end user. Madrona partners with visionary founders leveraging technologies — from AI to infrastructure to developer tools — to create entirely new consumer experiences and significantly enhance marketplace interactions.
Rec Room’s
Nick Fajt
on democratizing game development 
Rover’s
Aaron Easterly
on the love of pets and finding the right partners 
Crowd Cow’s
Elizabeth Liu
on the power of e-commerce to transform an industry Consumer & Marketplace
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The founders of Animoto Productions™ share a passion for helping people share their stories and express themselves through online media by innovating technologies in the field of video production.Initial Investment2009The founders of Animoto Productions™ share a passion for helping people share their stories and express themselves through online media by innovating technologies in the field of video production.FoundersBrad Jefferson
Jason Hsiao
Stevie Clifton
Tom CliftonInvestment JourneyAcquired by Redbrick 2023Initial Investment2009 -
Rec Room is an online universe where you play and create games with your friends.Initial Investment2020Rec Room is an online universe where you play and create games with your friends.FoundersNick Fajt
Cameron Brown
John Bevis
Dan Kroymann
Josh Wehrly, Bilal OrhanInitial Investment2020 -
Trade is the leading coffee marketplace connecting the best independent roasters to customers across the country.Initial Investment2020Trade is the leading coffee marketplace connecting the best independent roasters to customers across the country.