Consumer & Marketplace

Why we invest

Since our first investment in Amazon to companies like Rover and Redfin, Madrona has led the way in creating marketplaces that reduce friction between buyers and sellers, often with consumers as the ultimate end user. Madrona partners with visionary founders leveraging technologies — from AI to infrastructure to developer tools — to create entirely new consumer experiences and significantly enhance marketplace interactions.
Rec Room
Rec Room’s
Nick Fajt
on democratizing game development
Rover
Rover’s
Aaron Easterly
on the love of pets and finding the right partners
Crowd Cow
Crowd Cow’s
Elizabeth Liu
on the power of e-commerce to transform an industry

Consumer & Marketplace

Status
close
Seed
  • College Pulse
    College Pulse is an online survey research and data analytics company dedicated to understanding today’s college students.
    Initial Investment
    2018
    College Pulse is an online survey research and data analytics company dedicated to understanding today’s college students.
    Founders
    Robin Jayaswal
    Terren Klein
    Initial Investment
    2018
  • Game Jolt
    Game Jolt is a creator-focused community revolutionizing social media for Gen Z gamers with immersive gamified experiences, customizable engagement and interactive content. Creative options for collaboration, community building and virtual events are paired with image, video and livestream sharing for the millions that call Game Jolt their online home. Available on web, desktop and mobile.
    Initial Investment
    2021
    Game Jolt is a creator-focused community revolutionizing social media for Gen Z gamers with immersive gamified experiences, customizable engagement and interactive content. Creative options for collaboration, community building and virtual events are paired with image, video and livestream sharing for the millions that call Game Jolt their online home. Available on web, desktop and mobile.
    Founders
    David DeCarmine
    Yaprak DeCarmine
    Initial Investment
    2021
  • Give InKind
    Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?”
    Initial Investment
    2019
    Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?”
    Founder
    Laura Malcolm
    Investment Journey
    Acquired by Wolfe 2022
    Initial Investment
    2019
  • Jetson
    Jetson is the mentor-in-your-pocket for student entrepreneurs.
    Initial Investment
    2022
    Jetson is the mentor-in-your-pocket for student entrepreneurs.
    Founders
    Will Rush
    Natalie Young
    Angela Mascarenas
    Initial Investment
    2022
  • Jintronix
    A medical software company developing a system for physical and cognitive rehabilitation. As a pioneer in tele-rehabilitation, Jintronix is leveraging new low-cost motion tracking technology to create customized rehabilitation regimens for clients to access at home and powerful remote monitoring and management tools for clinicians.
    Initial Investment
    2012
    A medical software company developing a system for physical and cognitive rehabilitation. As a pioneer in tele-rehabilitation, Jintronix is leveraging new low-cost motion tracking technology to create customized rehabilitation regimens for clients to access at home and powerful remote monitoring and management tools for clinicians.
    Founders
    Daniel Schacter
    Justin Tan
    Initial Investment
    2012
  • Matcherino
    Matcherino is an eSports engagement platform. Matcherino gives eSports fans the ability to discover and fund matches they want to see and promotes streamers to new audiences.
    Initial Investment
    2015
    Matcherino is an eSports engagement platform. Matcherino gives eSports fans the ability to discover and fund matches they want to see and promotes streamers to new audiences.
    CEO
    John Maffei
    Initial Investment
    2015
  • Style Genome
    Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.
    Initial Investment
    2018
    Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.
    Founders
    Mia Lewin
    Mike Dierken
    Investment Journey
    Acquired by Wayfair 2021
    Initial Investment
    2018
  • Tally
    Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.
    Initial Investment
    2017
    Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.
    Founders
    Russell Wilson
    Jason LeeKeenan
    Investment Journey
    Acquired by Nike 2019
    Initial Investment
    2017
  • The Riveter
    The Riveter is a female-forward workspace and community designed for business and impact.
    Initial Investment
    2018
    The Riveter is a female-forward workspace and community designed for business and impact.
    Founder
    Amy Nelson
    Initial Investment
    2018
  • Wonder Workshop
    Wonder Workshop is a platform that makes programming fun and accessible for children while they play.
    Initial Investment
    2013
    Wonder Workshop is a platform that makes programming fun and accessible for children while they play.
    Founders
    Imran Khan
    Mikal Greaves
    Saurabh Gupta
    Vikas Gupta
    Initial Investment
    2013
  • Wrench
    Wrench brings the mechanic to your car, making maintenance and repair easy and convenient.
    Initial Investment
    2016
    Wrench brings the mechanic to your car, making maintenance and repair easy and convenient.
    Founders
    Ed Petersen
    Douglas Stevens
    William Beaver
    Casey Willis
    Initial Investment
    2016