Consumer & Marketplace
Why we invest
Since our first investment in Amazon to companies like Rover and Redfin, Madrona has led the way in creating marketplaces that reduce friction between buyers and sellers, often with consumers as the ultimate end user. Madrona partners with visionary founders leveraging technologies — from AI to infrastructure to developer tools — to create entirely new consumer experiences and significantly enhance marketplace interactions.
Rec Room’s
Nick Fajt
on democratizing game development 
Rover’s
Aaron Easterly
on the love of pets and finding the right partners 
Crowd Cow’s
Elizabeth Liu
on the power of e-commerce to transform an industry Consumer & Marketplace
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Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?”Initial Investment2019Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?” -
Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.Initial Investment2018Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.FoundersMia Lewin
Mike DierkenInvestment JourneyAcquired by Wayfair 2021Initial Investment2018 -
Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.Initial Investment2017Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.FoundersRussell Wilson
Jason LeeKeenanInvestment JourneyAcquired by Nike 2019Initial Investment2017