Consumer & Marketplace
Why we invest
Since our first investment in Amazon to companies like Rover and Redfin, Madrona has led the way in creating marketplaces that reduce friction between buyers and sellers, often with consumers as the ultimate end user. Madrona partners with visionary founders leveraging technologies — from AI to infrastructure to developer tools — to create entirely new consumer experiences and significantly enhance marketplace interactions.
Rec Room’s
Nick Fajt
on democratizing game development 
Rover’s
Aaron Easterly
on the love of pets and finding the right partners 
Crowd Cow’s
Elizabeth Liu
on the power of e-commerce to transform an industry Consumer & Marketplace
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College Pulse is an online survey research and data analytics company dedicated to understanding today’s college students.Initial Investment2018College Pulse is an online survey research and data analytics company dedicated to understanding today’s college students. -
Crowd Cow enables independent farmers and producers in the U.S. beef industry to sell to consumers directly online through the Crowd Cow platform.Initial Investment2017Crowd Cow enables independent farmers and producers in the U.S. beef industry to sell to consumers directly online through the Crowd Cow platform. -
Doorstead, the premier full-service property management brokerage, has redefined the industry with its upfront rental guarantee product. Doorstead eliminates the headaches, friction and uncertainty involved with owning and managing long-term rental property. Its application of data and technology enables the company to provide steady cash flow to landlords, and superior service to both landlords and tenants alike.Initial Investment2021Doorstead, the premier full-service property management brokerage, has redefined the industry with its upfront rental guarantee product. Doorstead eliminates the headaches, friction and uncertainty involved with owning and managing long-term rental property. Its application of data and technology enables the company to provide steady cash flow to landlords, and superior service to both landlords and tenants alike. -
Game Jolt is a creator-focused community revolutionizing social media for Gen Z gamers with immersive gamified experiences, customizable engagement and interactive content. Creative options for collaboration, community building and virtual events are paired with image, video and livestream sharing for the millions that call Game Jolt their online home. Available on web, desktop and mobile.Initial Investment2021Game Jolt is a creator-focused community revolutionizing social media for Gen Z gamers with immersive gamified experiences, customizable engagement and interactive content. Creative options for collaboration, community building and virtual events are paired with image, video and livestream sharing for the millions that call Game Jolt their online home. Available on web, desktop and mobile. -
HelloTech is changing the way consumers purchase and get support for new technology. Utilizing a background- checked, vetted on-demand workforce, HelloTech provides in home support and consultation for consumers looking to manage and upgrade the technology within their home.Initial Investment2015HelloTech is changing the way consumers purchase and get support for new technology. Utilizing a background- checked, vetted on-demand workforce, HelloTech provides in home support and consultation for consumers looking to manage and upgrade the technology within their home. -
Indochino is the world’s premier online custom clothier, specializing in custom suits for men.Initial Investment2011Indochino is the world’s premier online custom clothier, specializing in custom suits for men. -
Jetson is the mentor-in-your-pocket for student entrepreneurs.Initial Investment2022Jetson is the mentor-in-your-pocket for student entrepreneurs. -
A medical software company developing a system for physical and cognitive rehabilitation. As a pioneer in tele-rehabilitation, Jintronix is leveraging new low-cost motion tracking technology to create customized rehabilitation regimens for clients to access at home and powerful remote monitoring and management tools for clinicians.Initial Investment2012A medical software company developing a system for physical and cognitive rehabilitation. As a pioneer in tele-rehabilitation, Jintronix is leveraging new low-cost motion tracking technology to create customized rehabilitation regimens for clients to access at home and powerful remote monitoring and management tools for clinicians. -
Matcherino is an eSports engagement platform. Matcherino gives eSports fans the ability to discover and fund matches they want to see and promotes streamers to new audiences.Initial Investment2015Matcherino is an eSports engagement platform. Matcherino gives eSports fans the ability to discover and fund matches they want to see and promotes streamers to new audiences. -
Peach works with local restaurants to deliver lunch to your office via SMS text. Meals are always under $12 with delivery, tax, and tip included.Initial Investment2014Peach works with local restaurants to deliver lunch to your office via SMS text. Meals are always under $12 with delivery, tax, and tip included. -
Rec Room is an online universe where you play and create games with your friends.Initial Investment2020Rec Room is an online universe where you play and create games with your friends.FoundersNick Fajt
Cameron Brown
John Bevis
Dan Kroymann
Josh Wehrly, Bilal OrhanInitial Investment2020 -
The Riveter is a female-forward workspace and community designed for business and impact.Initial Investment2018The Riveter is a female-forward workspace and community designed for business and impact. -
Trade is the leading coffee marketplace connecting the best independent roasters to customers across the country.Initial Investment2020Trade is the leading coffee marketplace connecting the best independent roasters to customers across the country. -
Headquartered in Portland, Oregon, TrovaTrip is the first travel planning and booking platform that connects creators and communities directly with tour operators to offer unforgettable group travel experiences around the globe. TrovaTrip makes it possible for topic experts, creatives, and entrepreneurs to host trips around the globe with their communities. With itineraries in 49 different countries and over 15,000 Travelers booked, TrovaTrip is changing the way people see and connect with the world by enabling them to follow their passion while traveling. Enhancing lives through meaningful connections, learning and exploration, TrovaTrip’s mission is to make travel safer and more accessible to all.Initial Investment2022Headquartered in Portland, Oregon, TrovaTrip is the first travel planning and booking platform that connects creators and communities directly with tour operators to offer unforgettable group travel experiences around the globe. TrovaTrip makes it possible for topic experts, creatives, and entrepreneurs to host trips around the globe with their communities. With itineraries in 49 different countries and over 15,000 Travelers booked, TrovaTrip is changing the way people see and connect with the world by enabling them to follow their passion while traveling. Enhancing lives through meaningful connections, learning and exploration, TrovaTrip’s mission is to make travel safer and more accessible to all. -
Wonder Workshop is a platform that makes programming fun and accessible for children while they play.Initial Investment2013Wonder Workshop is a platform that makes programming fun and accessible for children while they play.FoundersImran Khan
Mikal Greaves
Saurabh Gupta
Vikas GuptaInitial Investment2013 -
Wrench brings the mechanic to your car, making maintenance and repair easy and convenient.Initial Investment2016Wrench brings the mechanic to your car, making maintenance and repair easy and convenient.FoundersEd Petersen
Douglas Stevens
William Beaver
Casey WillisInitial Investment2016