Consumer & Marketplace

Why we invest

Since our first investment in Amazon to companies like Rover and Redfin, Madrona has led the way in creating marketplaces that reduce friction between buyers and sellers, often with consumers as the ultimate end user. Madrona partners with visionary founders leveraging technologies — from AI to infrastructure to developer tools — to create entirely new consumer experiences and significantly enhance marketplace interactions.
Rec Room
Rec Room’s
Nick Fajt
on democratizing game development
Rover
Rover’s
Aaron Easterly
on the love of pets and finding the right partners
Crowd Cow
Crowd Cow’s
Elizabeth Liu
on the power of e-commerce to transform an industry

Consumer & Marketplace

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Initial Investment Stage
  • Amazon
    Amazon is a Fortune 500 company based in Seattle that seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
    Initial Investment
    1995
    Amazon is a Fortune 500 company based in Seattle that seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
    CEO
    Andy Jassy
    Investment Journey
    Public May 1997
    NASDAQ: AMZN
    Initial Investment
    1995
  • Animoto
    The founders of Animoto Productions™ share a passion for helping people share their stories and express themselves through online media by innovating technologies in the field of video production.
    Initial Investment
    2009
    The founders of Animoto Productions™ share a passion for helping people share their stories and express themselves through online media by innovating technologies in the field of video production.
    Founders
    Brad Jefferson
    Jason Hsiao
    Stevie Clifton
    Tom Clifton
    Investment Journey
    Acquired by Redbrick 2023
    Initial Investment
    2009
  • Classmates.com
    Classmates.com was a provider of online social networking.
    Initial Investment
    1999
    Classmates.com was a provider of online social networking.
    Founder
    Randy Conrads
    Investment Journey
    Acquired by United Online, Inc.
    Initial Investment
    1999
  • Decide
    Decide was an online shopping research service that predicted whether prices were going up or down on consumer electronics, housewares and other products.
    Initial Investment
    2010
    Decide was an online shopping research service that predicted whether prices were going up or down on consumer electronics, housewares and other products.
    Founders
    Brian Ma
    Ian Ma
    Han Hsu
    Ken Hsu
    Oren Etzioni
    Investment Journey
    Acquired by Ebay 2013
    Initial Investment
    2010
  • Farecast.com
    Farecast was the pioneer in using big data to predict price increases and decreases for airfare and other travel expenses.
    Initial Investment
    2004
    Farecast was the pioneer in using big data to predict price increases and decreases for airfare and other travel expenses.
    Founders
    Oren Etzioni
    Jay Bartot
    Investment Journey
    Acquired by Microsoft 2008
    Initial Investment
    2004
  • Give InKind
    Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?”
    Initial Investment
    2019
    Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?”
    Founder
    Laura Malcolm
    Investment Journey
    Acquired by Wolfe 2022
    Initial Investment
    2019
  • Jobalign
    Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.
    Initial Investment
    2012
    Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.
    Founders
    Miki Mullor
    Bill Davidheiser
    Investment Journey
    Acquired by OneTrust 2020
    Initial Investment
    2012
  • Pro.com
    Pro.com was a national technology-driven, licensed General Contractor that offered mobile-friendly quotes, easy to understand digital invoices, and reliable project management – across small home improvement projects up to major renovations and new home construction.
    Initial Investment
    2013
    Pro.com was a national technology-driven, licensed General Contractor that offered mobile-friendly quotes, easy to understand digital invoices, and reliable project management – across small home improvement projects up to major renovations and new home construction.
    Founder
    Matt Williams
    Investment Journey
    Acquired by Opendoor 2021
    Initial Investment
    2013
  • Redfin
    Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country’s #1 real-estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can take an instant cash offer from Redfin or have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we’ve saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 6,000 people.
    Initial Investment
    2005
    Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country’s #1 real-estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can take an instant cash offer from Redfin or have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we’ve saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 6,000 people.
    CEO
    Glenn Kelman
    Investment Journey
    Public 2017
    NASDAQ: RDFN
    Initial Investment
    2005
  • Rover
    Rover is an online marketplace that connects pet owners with local pet sitters and real homes in hundreds of cities across the United States.
    Initial Investment
    2011
    Rover is an online marketplace that connects pet owners with local pet sitters and real homes in hundreds of cities across the United States.
    Founders
    Aaron Easterly
    Philip Kimmey
    Gregory Gottesman
    Investment Journey
    Public August 2021
    Acquired by Blackstone 2024
    Initial Investment
    2011
  • ShareBuilder
    Sharebuilder was a provider of low-cost, online investment products and tools that help people build wealth over the long term.
    Initial Investment
    2000
    Sharebuilder was a provider of low-cost, online investment products and tools that help people build wealth over the long term.
    Founder
    Jeff Seeley
    Investment Journey
    Acquired by ING Direct 2007
    Initial Investment
    2000
  • Style Genome
    Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.
    Initial Investment
    2018
    Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.
    Founders
    Mia Lewin
    Mike Dierken
    Investment Journey
    Acquired by Wayfair 2021
    Initial Investment
    2018
  • Tally
    Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.
    Initial Investment
    2017
    Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.
    Founders
    Russell Wilson
    Jason LeeKeenan
    Investment Journey
    Acquired by Nike 2019
    Initial Investment
    2017
  • Z2
    Z2 creates original next-generation, free-to-play, social and multiplayer games for mobile devices.
    Initial Investment
    2008
    Z2 creates original next-generation, free-to-play, social and multiplayer games for mobile devices.
    Founder
    Damon Danieli
    Investment Journey
    Acquired by King Digital Entertainment 2015
    Initial Investment
    2008