Consumer & Marketplace
Why we invest
Since our first investment in Amazon to companies like Rover and Redfin, Madrona has led the way in creating marketplaces that reduce friction between buyers and sellers, often with consumers as the ultimate end user. Madrona partners with visionary founders leveraging technologies — from AI to infrastructure to developer tools — to create entirely new consumer experiences and significantly enhance marketplace interactions.
Rec Room’s
Nick Fajt
on democratizing game development 
Rover’s
Aaron Easterly
on the love of pets and finding the right partners 
Crowd Cow’s
Elizabeth Liu
on the power of e-commerce to transform an industry Consumer & Marketplace
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Amazon is a Fortune 500 company based in Seattle that seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.Initial Investment1995Amazon is a Fortune 500 company based in Seattle that seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. -
The founders of Animoto Productions™ share a passion for helping people share their stories and express themselves through online media by innovating technologies in the field of video production.Initial Investment2009The founders of Animoto Productions™ share a passion for helping people share their stories and express themselves through online media by innovating technologies in the field of video production.FoundersBrad Jefferson
Jason Hsiao
Stevie Clifton
Tom CliftonInvestment JourneyAcquired by Redbrick 2023Initial Investment2009 -
Classmates.com was a provider of online social networking.Initial Investment1999Classmates.com was a provider of online social networking.FounderRandy ConradsInvestment JourneyAcquired by United Online, Inc.Initial Investment1999 -
Decide was an online shopping research service that predicted whether prices were going up or down on consumer electronics, housewares and other products.Initial Investment2010Decide was an online shopping research service that predicted whether prices were going up or down on consumer electronics, housewares and other products.FoundersBrian Ma
Ian Ma
Han Hsu
Ken Hsu
Oren EtzioniInvestment JourneyAcquired by Ebay 2013Initial Investment2010 -
Farecast was the pioneer in using big data to predict price increases and decreases for airfare and other travel expenses.Initial Investment2004Farecast was the pioneer in using big data to predict price increases and decreases for airfare and other travel expenses.FoundersOren Etzioni
Jay BartotInvestment JourneyAcquired by Microsoft 2008Initial Investment2004 -
Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?”Initial Investment2019Give InKind is a platform for organizing support for anyone, from anywhere. Each InKind page allows friends, families, and communities to provide help in a way that works for them. From sending a meal to new parents to supporting a sick coworker, more than 3M people have come to Give InKind to answer the question “how can I help?” -
Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.Initial Investment2012Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.FoundersMiki Mullor
Bill DavidheiserInvestment JourneyAcquired by OneTrust 2020Initial Investment2012 -
Pro.com was a national technology-driven, licensed General Contractor that offered mobile-friendly quotes, easy to understand digital invoices, and reliable project management – across small home improvement projects up to major renovations and new home construction.Initial Investment2013Pro.com was a national technology-driven, licensed General Contractor that offered mobile-friendly quotes, easy to understand digital invoices, and reliable project management – across small home improvement projects up to major renovations and new home construction.FounderMatt WilliamsInvestment JourneyAcquired by Opendoor 2021Initial Investment2013 -
Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country’s #1 real-estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can take an instant cash offer from Redfin or have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we’ve saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 6,000 people.Initial Investment2005Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country’s #1 real-estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can take an instant cash offer from Redfin or have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we’ve saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 6,000 people. -
Rover is an online marketplace that connects pet owners with local pet sitters and real homes in hundreds of cities across the United States.Initial Investment2011 -
Sharebuilder was a provider of low-cost, online investment products and tools that help people build wealth over the long term.Initial Investment2000Sharebuilder was a provider of low-cost, online investment products and tools that help people build wealth over the long term.FounderJeff SeeleyInvestment JourneyAcquired by ING Direct 2007Initial Investment2000 -
Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.Initial Investment2018Style Genome was a fully scalable 100% personalization SaaS solution for creating a unique shopping experience for individual customers in real time.FoundersMia Lewin
Mike DierkenInvestment JourneyAcquired by Wayfair 2021Initial Investment2018 -
Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.Initial Investment2017Tally was a mobile tech platform deepening engagement around live events—built around a unique, free-to-play predictions experience.FoundersRussell Wilson
Jason LeeKeenanInvestment JourneyAcquired by Nike 2019Initial Investment2017 -
Z2 creates original next-generation, free-to-play, social and multiplayer games for mobile devices.Initial Investment2008Z2 creates original next-generation, free-to-play, social and multiplayer games for mobile devices.FounderDamon DanieliInvestment JourneyAcquired by King Digital Entertainment 2015Initial Investment2008