Enterprise Apps

Why we invest

Enterprise software has evolved from the early days of SaaS to services and applications that enhance enterprise operations by leveraging unprecedented amounts of data, enhanced AI, and innovative workflows. Enterprise apps are built on cloud infrastructure, the new data stack, and advanced analytics. Madrona has nearly three decades of experience backing founders and visionaries who combine deep insight into customer pain points with innovative approaches and architectures. We have helped many founders build their enterprise software companies from day one to billions in corporate value and believe that compelling opportunities to reinvent commercial workflows are abundant.
Impinj
Impinj’s
Chris Diorio
on pioneering an industry and perseverance
Highspot
Highspot’s
Robert Wahbe
on customers, AI, and building relationships that last
Spotnana
Spotnana’s
Sarosh Waghmar
on challenging a decades-old industry

Enterprise Apps

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Initial Investment Stage
  • Accolade
    Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%.
    Initial Investment
    2016
    Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%.
    CEO
    Rajeev Singh
    Investment Journey
    Public July 2020
    NASDAQ: ACCD
    Initial Investment
    2016
  • Apptio
    Apptio builds advanced data and analytics applications for Technology Business Management.
    Initial Investment
    2007
    Apptio builds advanced data and analytics applications for Technology Business Management.
    Founders
    Sunny Gupta
    Paul McLachlan
    Kurt Shintaffer
    Investment Journey
    Public Sept. 2016
    Acquired by Vista 2018
    Initial Investment
    2007
  • Archway
    Archway is a platform for banks to easily create innovative digital services in weeks, not years. It provides a single access point to seamlessly connect any banking platform to third-party financial software providers — with pre-assembled integrations.
    Initial Investment
    2023
    Archway is a platform for banks to easily create innovative digital services in weeks, not years. It provides a single access point to seamlessly connect any banking platform to third-party financial software providers — with pre-assembled integrations.
    Founder
    Dustin Hubbard
    Initial Investment
    2023
  • Bizible
    Bizible is a B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.
    Bizible is a B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.
    Initial Investment
    2012
    Bizible is a B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.
    Bizible is a B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.
    Founders
    Aaron Bird
    Andy Turman
    Peter Thompson
    Investment Journey
    Acquired by Marketo 2018
    Initial Investment
    2012
  • Booster
    Booster Fuels delivers competitively priced gas to your car while you work.
    Initial Investment
    2015
    Booster Fuels delivers competitively priced gas to your car while you work.
    Founders
    Frank Mycroft
    Diego Netto
    Tyler Raugh
    Initial Investment
    2015
  • Branch
    Branch is the leader in deep linking increasing mobile conversion, customer retention, and engagement. Branch is used by top brands such as Pinterest, Redfin and Hotel Tonight to make app content more easily shared and discovered.
    Initial Investment
    2015
    Branch is the leader in deep linking increasing mobile conversion, customer retention, and engagement. Branch is used by top brands such as Pinterest, Redfin and Hotel Tonight to make app content more easily shared and discovered.
    CEO
    David Karnstedt
    Initial Investment
    2015
  • buuteeq
    Buuteeq was an early provider of software for hotels to build and manage websites for marketing and customer reservations.
    Initial Investment
    2012
    Buuteeq was an early provider of software for hotels to build and manage websites for marketing and customer reservations.
    Founders
    Adam Brownstein
    Brian Saab
    Forest Key
    Investment Journey
    Acquired by Priceline.com 2014
    Initial Investment
    2012
  • Direct Travel
    Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management since 2011, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings.
    Initial Investment
    2024
    Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management since 2011, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings.
    CEO
    Christal Bemont
    Initial Investment
    2024
  • Esper
    Esper offers a DevOps SaaS platform for dedicated devices. As the industry’s leading solution for Android DevOps, Esper is on a mission to let software teams ship without worrying about the hardware. Esper’s device infrastructure enables developers, mid-market organizations, and enterprise fleets of 100,000+ devices to deliver their software as a service. Esper has rapidly- growing global customer adoption among some of the world’s most innovative major brands in retail, hospitality, logistics, healthcare, education and more.
    Initial Investment
    2020
    Esper offers a DevOps SaaS platform for dedicated devices. As the industry’s leading solution for Android DevOps, Esper is on a mission to let software teams ship without worrying about the hardware. Esper’s device infrastructure enables developers, mid-market organizations, and enterprise fleets of 100,000+ devices to deliver their software as a service. Esper has rapidly- growing global customer adoption among some of the world’s most innovative major brands in retail, hospitality, logistics, healthcare, education and more.
    Founders
    Yadhu Gopalan
    Shiv Sundar
    Initial Investment
    2020
  • Eventbase
    Eventbase is the leading mobile app platform for premium events. Trusted by global brands to create event apps for their Tier 1 conferences, Eventbase’s clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions and South By Southwest (SXSW).
    Initial Investment
    2015
    Eventbase is the leading mobile app platform for premium events. Trusted by global brands to create event apps for their Tier 1 conferences, Eventbase’s clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions and South By Southwest (SXSW).
    Founders
    Ben West
    Jeff Sinclair
    Initial Investment
    2015
  • Evocalize
    Evocalize technology empowers enterprises to combine corporate-level marketing polish and efficiency with the relevance of local-level knowledge to increase marketing coordination, save time, and generate revenue to grow the entire business. Our Collaborative Marketing Platform brings together the right data, audiences, creative, messaging, best practices, and more to create unique marketing programs that can be run at any level of the business with just a few clicks or be fully automated to autonomously respond to real-time business data. Evocalize runs some of the largest-scale national-to-local paid marketing campaigns in the world, across Meta, Google, TikTok, and more. Regions, locations, and users all seamlessly execute sophisticated and unique marketing programs, achieving results together that would be impossible to run on their own.
    Initial Investment
    2013
    Evocalize technology empowers enterprises to combine corporate-level marketing polish and efficiency with the relevance of local-level knowledge to increase marketing coordination, save time, and generate revenue to grow the entire business. Our Collaborative Marketing Platform brings together the right data, audiences, creative, messaging, best practices, and more to create unique marketing programs that can be run at any level of the business with just a few clicks or be fully automated to autonomously respond to real-time business data. Evocalize runs some of the largest-scale national-to-local paid marketing campaigns in the world, across Meta, Google, TikTok, and more. Regions, locations, and users all seamlessly execute sophisticated and unique marketing programs, achieving results together that would be impossible to run on their own.
    Founders
    Kumar Srinivasan
    Matthew Marx
    Initial Investment
    2013
  • Flexe
    Flexe solves the most difficult omnichannel logistics problems for the world’s largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500.
    Initial Investment
    2019
    Flexe solves the most difficult omnichannel logistics problems for the world’s largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500.
    Founders
    Karl Siebrecht
    Edmond Yue
    Francis Duong,
    Initial Investment
    2019
  • Go1
    Go1 delivers an onboarding, compliance and professional development platform for employee education and training.
    Initial Investment
    2020
    Go1 delivers an onboarding, compliance and professional development platform for employee education and training.
    Founders
    Andrew Barnes
    Chris Hood
    Chris Eigeland
    Vu Tran
    Initial Investment
    2020
  • Highspot
    Highspot is the sales enablement platform that increases the performance of sales teams. With the content to engage customers, guidance to land strategy, training to improve skills, coaching to elevate performance, and analytics to inform action, Highspot equips every rep to execute with impact — empowering you to drive strategy and revenue with the full force of your sales team. Highspot has more than 1,000 employees, five global offices, and is trusted by companies across industries and geographies, including Aetna, DocuSign, Siemens, Staples, and Yahoo.
    Initial Investment
    2014
    Highspot is the sales enablement platform that increases the performance of sales teams. With the content to engage customers, guidance to land strategy, training to improve skills, coaching to elevate performance, and analytics to inform action, Highspot equips every rep to execute with impact — empowering you to drive strategy and revenue with the full force of your sales team. Highspot has more than 1,000 employees, five global offices, and is trusted by companies across industries and geographies, including Aetna, DocuSign, Siemens, Staples, and Yahoo.
    Founders
    Robert Wahbe
    Oliver Sharp
    David Wortendyke
    Scot Gellock
    Initial Investment
    2014
  • Impinj
    Impinj is a leader in the RFID market, delivering item intelligence for a broad set of industries including retail and healthcare.
    Initial Investment
    2000
    Impinj is a leader in the RFID market, delivering item intelligence for a broad set of industries including retail and healthcare.
    Founders
    Carver Mead
    Chris Diorio
    Investment Journey
    Public 2016
    NASDAQ: PI
    Initial Investment
    2000
  • Jama Software
    Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.
    Initial Investment
    2013
    Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.
    CEO
    Marc Osofsky
    Investment Journey
    Acquired by Francisco Partners 2024
    Initial Investment
    2013
  • Jobalign
    Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.
    Initial Investment
    2012
    Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.
    Founders
    Miki Mullor
    Bill Davidheiser
    Investment Journey
    Acquired by OneTrust 2020
    Initial Investment
    2012
  • Knock
    Knock is building a modern marketing cloud for the multifamily property market.
    Initial Investment
    2019
    Knock is building a modern marketing cloud for the multifamily property market.
    Founders
    Demetri Themelis
    Thomas Petry
    Jay Zeng
    Investment Journey
    Acquired by RealPage 2022
    Initial Investment
    2019
  • Leaf Logistics
    Leaf Logistics was founded in 2017 with the mission to improve transportation planning through strategic use of data analytics and machine learning. The Leaf Grid connects shippers, providers, and partners to gain network efficiencies, reduce their carbon footprint, and unlock a forward view of tomorrow's transportation market. Today, Leaf technologies like the Leaf Adapt continuous optimization solution and Leaf Flex committed contracts allow users to engage in the Grid and build their most resilient transportation plan. Join us at leaflogistics.com.
    Initial Investment
    2022
    Leaf Logistics was founded in 2017 with the mission to improve transportation planning through strategic use of data analytics and machine learning. The Leaf Grid connects shippers, providers, and partners to gain network efficiencies, reduce their carbon footprint, and unlock a forward view of tomorrow's transportation market. Today, Leaf technologies like the Leaf Adapt continuous optimization solution and Leaf Flex committed contracts allow users to engage in the Grid and build their most resilient transportation plan. Join us at leaflogistics.com.
    Founders
    Anshu Prasad
    Stefan Friederichs
    Mithun Sheth
    Ari Ojalvo
    Initial Investment
    2022
  • LumaTax
    LumaTax’s mission is to alleviate the burdensome process of state and local tax compliance for the 20 million plus small and medium sized businesses across America.
    Initial Investment
    2016
    LumaTax’s mission is to alleviate the burdensome process of state and local tax compliance for the 20 million plus small and medium sized businesses across America.
    Founder
    Robert Schulte
    Initial Investment
    2016
  • Magnify
    Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs.
    Initial Investment
    2021
    Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs.
    Founders
    Josh Crossman
    Saju Jacob
    Initial Investment
    2021
  • MaxPoint
    MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.
    Initial Investment
    2010
    MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.
    Founders
    Joe Epperson
    Kurt Carlson
    Investment Journey
    Acquired by Valassis 2017
    Initial Investment
    2010
  • MessageYes
    MessageYes offers an ecommerce over mobile messaging solution for brands that personalizes the experience for their most important consumers, those they text with regularly. MessageYes was incubated with Madrona Venture Labs.
    Initial Investment
    2015
    MessageYes offers an ecommerce over mobile messaging solution for brands that personalizes the experience for their most important consumers, those they text with regularly. MessageYes was incubated with Madrona Venture Labs.
    Founder
    Dave Cotter
    Investment Journey
    Acquired by Nordstrom 2018
    Initial Investment
    2015
  • Opal
    Opal is the planning platform that enables brands to show up consistently across all channels. Marketing and communications teams working in Opal collaborate more efficiently, keep everyone in the loop and preview their work through the eyes of their customers. Opal is trusted by renowned companies around the world such as Starbucks, Microsoft and Target.
    Initial Investment
    2014
    Opal is the planning platform that enables brands to show up consistently across all channels. Marketing and communications teams working in Opal collaborate more efficiently, keep everyone in the loop and preview their work through the eyes of their customers. Opal is trusted by renowned companies around the world such as Starbucks, Microsoft and Target.
    Founders
    George Huff
    Matt Oxley
    David Gorman
    Initial Investment
    2014
  • Paro
    Paro is a curated marketplace connecting freelance finance professionals with mid-market and enterprise companies that are seeking quality subject matter experts for project-based work.
    Initial Investment
    2021
    Paro is a curated marketplace connecting freelance finance professionals with mid-market and enterprise companies that are seeking quality subject matter experts for project-based work.
    CEO
    Anita Samojednick
    Initial Investment
    2021
  • PayScale
    PayScale is a market leader in global online compensation data. With the world’s largest database of individual employee compensation profiles, PayScale provides an immediate and precise snapshot of the job market.
    Initial Investment
    2004
    PayScale is a market leader in global online compensation data. With the world’s largest database of individual employee compensation profiles, PayScale provides an immediate and precise snapshot of the job market.
    Founder
    Joe Giordano
    Investment Journey
    Acquired by Warburg Pincus 2014
    Initial Investment
    2004
  • Pluto
    Pluto develops applications for people to communicate within virtual reality. Pluto wants to give people a feeling of connection, no matter where they are.
    Initial Investment
    2016
    Pluto develops applications for people to communicate within virtual reality. Pluto wants to give people a feeling of connection, no matter where they are.
    Founders
    Forest Gibson
    Jared Cheshier
    John Vechey
    Jonathan Geibel
    Initial Investment
    2016
  • Polly
    Polly is a modern workflow measurement solution for collaboration platforms including Slack and Microsoft Teams.
    Initial Investment
    2019
    Polly is a modern workflow measurement solution for collaboration platforms including Slack and Microsoft Teams.
    Founders
    Samir Diwan
    Bilal Aijazi
    Initial Investment
    2019
  • Shaped
    Shaped's AI platform empowers businesses to create personalized user experiences that deliver measurable results. By analyzing user behavior and content, Shaped helps tailor recommendations and search for increased engagement, conversions, and customer satisfaction.
    Initial Investment
    2024
    Shaped's AI platform empowers businesses to create personalized user experiences that deliver measurable results. By analyzing user behavior and content, Shaped helps tailor recommendations and search for increased engagement, conversions, and customer satisfaction.
    Founders
    Tullie Murrell
    Daniel Camilleri
    Initial Investment
    2024
  • Shyft
    Shyft serves the huge market of shift workers worldwide – from retail to food service and beyond. Using their mobile app, workers can easily trade and cover a shift. It is a real time communication system that has been broadly embraced by users.
    Initial Investment
    2016
    Shyft serves the huge market of shift workers worldwide – from retail to food service and beyond. Using their mobile app, workers can easily trade and cover a shift. It is a real time communication system that has been broadly embraced by users.
    Founders
    Brett Patrontasch
    Kyle Liu
    Initial Investment
    2016
  • Sila
    Sila is a fintech software platform that provides payment infrastructure as a service, a business-critical element for all companies that need to integrate with the US banking system and blockchain quickly, securely, and in compliance with applicable US regulation. Sila offers Banking, Digital Wallet & ACH Payments APIs for Software Teams. The firm was recognized as a ‘2021 best place to work in financial technology’. Sila is headquartered in Portland, Oregon.
    Initial Investment
    2020
    Sila is a fintech software platform that provides payment infrastructure as a service, a business-critical element for all companies that need to integrate with the US banking system and blockchain quickly, securely, and in compliance with applicable US regulation. Sila offers Banking, Digital Wallet & ACH Payments APIs for Software Teams. The firm was recognized as a ‘2021 best place to work in financial technology’. Sila is headquartered in Portland, Oregon.
    Founders
    Shamir Karkal
    Isaac Hines
    Angela Angelovska-Wilson
    Alexander Lipton
    Initial Investment
    2020
  • Smartsheet
    Smartsheet is a leading work management platform designed to empower teams of any size to create custom processes, programs and portfolios that fit the way they work.
    Initial Investment
    2007
    Smartsheet is a leading work management platform designed to empower teams of any size to create custom processes, programs and portfolios that fit the way they work.
    CEO
    Mark Mader
    Investment Journey
    Public April 2018
    NYSE: SMAR
    Initial Investment
    2007
  • Spotnana
    Spotnana powers unparalleled global travel experiences. We are rebuilding the infrastructure of the travel industry in order to bring freedom, simplicity, and trust to travelers everywhere. Our Travel-as-a-Service platform enables corporations, agencies, suppliers, and technology providers to personalize travel booking, lower operating costs, and build deeper customer relationships.
    Initial Investment
    2019
    Spotnana powers unparalleled global travel experiences. We are rebuilding the infrastructure of the travel industry in order to bring freedom, simplicity, and trust to travelers everywhere. Our Travel-as-a-Service platform enables corporations, agencies, suppliers, and technology providers to personalize travel booking, lower operating costs, and build deeper customer relationships.
    Founders
    Sarosh Waghmar
    Shikhar Agarwal
    Initial Investment
    2019
  • Stratify
    Stratify enables organizations to collaboratively create operating budgets, monitor performance, and analyze their business in real time. Designed by finance professionals, Stratify connects to every system that runs your business. We provide guided workflows for coordinated, data-informed planning, and automatically generate analytics that have historically burdened finance teams and are stale upon delivery. Stratify is a machine learning-based, intelligent application. We proactively identify business insights and empower finance teams and budget owners to evolve their business in changing market environments.
    Initial Investment
    2020
    Stratify enables organizations to collaboratively create operating budgets, monitor performance, and analyze their business in real time. Designed by finance professionals, Stratify connects to every system that runs your business. We provide guided workflows for coordinated, data-informed planning, and automatically generate analytics that have historically burdened finance teams and are stale upon delivery. Stratify is a machine learning-based, intelligent application. We proactively identify business insights and empower finance teams and budget owners to evolve their business in changing market environments.
    Founder
    Brian Camposano
    Initial Investment
    2020
  • Tangibly
    Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and training
    Initial Investment
    2022
    Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and training
    Founder
    Tim Londergan
    Initial Investment
    2022
  • TaskHuman
    Founded in 2017, TaskHuman is the world’s first real-time digital coaching platform, allowing users to amplify their daily work and personal life with 1:1 personalized guidance from LIVE specialists over video calls. With TaskHuman, instantly discover and connect with the world’s most comprehensive global network of coaches, instructors, and specialists covering over 1,000 aspects of your well-being, such as physical fitness, mental well-being, spiritual, emotional, financial, career & leadership coaching, and more. With this platform, users can focus on self care anytime — privately and cost effectively. The company has over 100 full-time team members and more than 1,000 coaches around the world across nearly 50 different countries. TaskHuman is backed by USVP, Impact Ventures, Madrona, RingCentral Ventures, and several notable individual investors.
    Initial Investment
    2021
    Founded in 2017, TaskHuman is the world’s first real-time digital coaching platform, allowing users to amplify their daily work and personal life with 1:1 personalized guidance from LIVE specialists over video calls. With TaskHuman, instantly discover and connect with the world’s most comprehensive global network of coaches, instructors, and specialists covering over 1,000 aspects of your well-being, such as physical fitness, mental well-being, spiritual, emotional, financial, career & leadership coaching, and more. With this platform, users can focus on self care anytime — privately and cost effectively. The company has over 100 full-time team members and more than 1,000 coaches around the world across nearly 50 different countries. TaskHuman is backed by USVP, Impact Ventures, Madrona, RingCentral Ventures, and several notable individual investors.
    Founders
    Ravi Swaminathan
    Daniel Mazzella
    David Tell
    Initial Investment
    2021
  • Troop
    Troop is a next-generation corporate travel meeting management platform.
    Initial Investment
    2021
    Troop is a next-generation corporate travel meeting management platform.
    Founders
    Leonard Cremer
    Dennis Vilovic
    Initial Investment
    2021
  • UiPath
    UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.
    Initial Investment
    2018
    UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.
    Founders
    Andra Ciorici
    Daniel Dines
    Marius Tirca
    Prabhdeep Singh
    Investment Journey
    Public April 2021
    NYSE: PATH
    Initial Investment
    2018
  • Unearth
    Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.
    Initial Investment
    2018
    Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.
    Founders
    Amy Hutchins
    Brian Saab
    Nate Miller
    Investment Journey
    Acquired by Procore 2023
    Initial Investment
    2018
  • Uplevel
    Uplevel gives you a data-driven look into your engineering efforts, providing the business intelligence you need to report on team impact — without micromanaging your people. We measure a multitude of data points that reveal indicators of work, focus, collaboration, and process. To do this, we look to the everyday engineering tools that software developers use to get work done, such as code repositories, messaging apps, and calendars (e.g., Github, Jira, Slack/Teams, Gerritt, and more). You get a powerful data platform plus a team of consultants to analyze your data, helping identify blockers to success across your people and operational health.
    Initial Investment
    2018
    Uplevel gives you a data-driven look into your engineering efforts, providing the business intelligence you need to report on team impact — without micromanaging your people. We measure a multitude of data points that reveal indicators of work, focus, collaboration, and process. To do this, we look to the everyday engineering tools that software developers use to get work done, such as code repositories, messaging apps, and calendars (e.g., Github, Jira, Slack/Teams, Gerritt, and more). You get a powerful data platform plus a team of consultants to analyze your data, helping identify blockers to success across your people and operational health.
    Founders
    Dave Matthews
    David Youssefnia
    Joe Levy
    Ravs Kaur
    Initial Investment
    2018
  • VNDLY
    VNDLY was a cloud-based workforce management system.
    Initial Investment
    2020
    VNDLY was a cloud-based workforce management system.
    Founders
    Shashank Saxena
    Narayan Surabhi
    Investment Journey
    Acquired by Workday
    Public Oct. 2021
    NYSE: WDAY
    Initial Investment
    2020
  • Wicket Labs
    Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.
    Initial Investment
    2017
    Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.
    Founders
    Martin Roberts
    Ian Blaime
    Eric Knutson
    Investment Journey
    Acquired by Brightcove 2022
    Initial Investment
    2017
  • Yieldex
    Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.
    Initial Investment
    2009
    Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.
    Founders
    Doug Cosman
    Tom Shields
    Investment Journey
    Acquired by AppNexus 2015
    Initial Investment
    2009