Enterprise Apps
Why we invest
Enterprise software has evolved from the early days of SaaS to services and applications that enhance enterprise operations by leveraging unprecedented amounts of data, enhanced AI, and innovative workflows. Enterprise apps are built on cloud infrastructure, the new data stack, and advanced analytics. Madrona has nearly three decades of experience backing founders and visionaries who combine deep insight into customer pain points with innovative approaches and architectures. We have helped many founders build their enterprise software companies from day one to billions in corporate value and believe that compelling opportunities to reinvent commercial workflows are abundant.
Impinj’s
Chris Diorio
on pioneering an industry and perseverance
Highspot’s
Robert Wahbe
on customers, AI, and building relationships that last
Spotnana’s
Sarosh Waghmar
on challenging a decades-old industry Enterprise Apps
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Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%.Initial Investment2016Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%.
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Apptio builds advanced data and analytics applications for Technology Business Management.Initial Investment2007Apptio builds advanced data and analytics applications for Technology Business Management.FoundersSunny Gupta
Paul McLachlan
Kurt ShintafferInvestment JourneyPublic Sept. 2016
Acquired by Vista 2018
Initial Investment2007 -
Archway is a platform for banks to easily create innovative digital services in weeks, not years. It provides a single access point to seamlessly connect any banking platform to third-party financial software providers — with pre-assembled integrations.Initial Investment2023Archway is a platform for banks to easily create innovative digital services in weeks, not years. It provides a single access point to seamlessly connect any banking platform to third-party financial software providers — with pre-assembled integrations.
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Bizible is a B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.Bizible is a B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.Initial Investment2012Bizible is a B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.Bizible is a B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.FoundersAaron Bird
Andy Turman
Peter ThompsonInvestment JourneyAcquired by Marketo 2018Initial Investment2012 -
Booster Fuels delivers competitively priced gas to your car while you work.Initial Investment2015Booster Fuels delivers competitively priced gas to your car while you work.
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Branch is the leader in deep linking increasing mobile conversion, customer retention, and engagement. Branch is used by top brands such as Pinterest, Redfin and Hotel Tonight to make app content more easily shared and discovered.Initial Investment2015
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Buuteeq was an early provider of software for hotels to build and manage websites for marketing and customer reservations.Initial Investment2012Buuteeq was an early provider of software for hotels to build and manage websites for marketing and customer reservations.FoundersAdam Brownstein
Brian Saab
Forest KeyInvestment JourneyAcquired by Priceline.com 2014Initial Investment2012 -
Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management since 2011, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings.Initial Investment2024Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management since 2011, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings.
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Esper offers a DevOps SaaS platform for dedicated devices. As the industry’s leading solution for Android DevOps, Esper is on a mission to let software teams ship without worrying about the hardware. Esper’s device infrastructure enables developers, mid-market organizations, and enterprise fleets of 100,000+ devices to deliver their software as a service. Esper has rapidly- growing global customer adoption among some of the world’s most innovative major brands in retail, hospitality, logistics, healthcare, education and more.Initial Investment2020Esper offers a DevOps SaaS platform for dedicated devices. As the industry’s leading solution for Android DevOps, Esper is on a mission to let software teams ship without worrying about the hardware. Esper’s device infrastructure enables developers, mid-market organizations, and enterprise fleets of 100,000+ devices to deliver their software as a service. Esper has rapidly- growing global customer adoption among some of the world’s most innovative major brands in retail, hospitality, logistics, healthcare, education and more.
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Eventbase is the leading mobile app platform for premium events. Trusted by global brands to create event apps for their Tier 1 conferences, Eventbase’s clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions and South By Southwest (SXSW).Initial Investment2015Eventbase is the leading mobile app platform for premium events. Trusted by global brands to create event apps for their Tier 1 conferences, Eventbase’s clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions and South By Southwest (SXSW).
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Evocalize technology empowers enterprises to combine corporate-level marketing polish and efficiency with the relevance of local-level knowledge to increase marketing coordination, save time, and generate revenue to grow the entire business. Our Collaborative Marketing Platform brings together the right data, audiences, creative, messaging, best practices, and more to create unique marketing programs that can be run at any level of the business with just a few clicks or be fully automated to autonomously respond to real-time business data. Evocalize runs some of the largest-scale national-to-local paid marketing campaigns in the world, across Meta, Google, TikTok, and more. Regions, locations, and users all seamlessly execute sophisticated and unique marketing programs, achieving results together that would be impossible to run on their own.Initial Investment2013Evocalize technology empowers enterprises to combine corporate-level marketing polish and efficiency with the relevance of local-level knowledge to increase marketing coordination, save time, and generate revenue to grow the entire business. Our Collaborative Marketing Platform brings together the right data, audiences, creative, messaging, best practices, and more to create unique marketing programs that can be run at any level of the business with just a few clicks or be fully automated to autonomously respond to real-time business data. Evocalize runs some of the largest-scale national-to-local paid marketing campaigns in the world, across Meta, Google, TikTok, and more. Regions, locations, and users all seamlessly execute sophisticated and unique marketing programs, achieving results together that would be impossible to run on their own.
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Flexe solves the most difficult omnichannel logistics problems for the world’s largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500.Initial Investment2019Flexe solves the most difficult omnichannel logistics problems for the world’s largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500.
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Go1 delivers an onboarding, compliance and professional development platform for employee education and training.Initial Investment2020
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Highspot is the sales enablement platform that increases the performance of sales teams. With the content to engage customers, guidance to land strategy, training to improve skills, coaching to elevate performance, and analytics to inform action, Highspot equips every rep to execute with impact — empowering you to drive strategy and revenue with the full force of your sales team. Highspot has more than 1,000 employees, five global offices, and is trusted by companies across industries and geographies, including Aetna, DocuSign, Siemens, Staples, and Yahoo.Initial Investment2014Highspot is the sales enablement platform that increases the performance of sales teams. With the content to engage customers, guidance to land strategy, training to improve skills, coaching to elevate performance, and analytics to inform action, Highspot equips every rep to execute with impact — empowering you to drive strategy and revenue with the full force of your sales team. Highspot has more than 1,000 employees, five global offices, and is trusted by companies across industries and geographies, including Aetna, DocuSign, Siemens, Staples, and Yahoo.FoundersRobert Wahbe
Oliver Sharp
David Wortendyke
Scot GellockInitial Investment2014 -
Impinj is a leader in the RFID market, delivering item intelligence for a broad set of industries including retail and healthcare.Initial Investment2000Impinj is a leader in the RFID market, delivering item intelligence for a broad set of industries including retail and healthcare.FoundersCarver Mead
Chris DiorioInvestment JourneyPublic 2016
NASDAQ: PIInitial Investment2000 -
Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.Initial Investment2013Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.CEOMarc OsofskyInvestment JourneyAcquired by Francisco Partners 2024Initial Investment2013
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Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.Initial Investment2012Jobalign was a mobile-first, bilingual jobs marketplace that makes it easy for the more than 75 million hourly workers in the United States to find and apply for jobs from any mobile phone, tablet or computer.FoundersMiki Mullor
Bill DavidheiserInvestment JourneyAcquired by OneTrust 2020Initial Investment2012 -
Knock is building a modern marketing cloud for the multifamily property market.Initial Investment2019Knock is building a modern marketing cloud for the multifamily property market.FoundersDemetri Themelis
Thomas Petry
Jay ZengInvestment JourneyAcquired by RealPage 2022Initial Investment2019 -
Leaf Logistics was founded in 2017 with the mission to improve transportation planning through strategic use of data analytics and machine learning. The Leaf Grid connects shippers, providers, and partners to gain network efficiencies, reduce their carbon footprint, and unlock a forward view of tomorrow's transportation market. Today, Leaf technologies like the Leaf Adapt continuous optimization solution and Leaf Flex committed contracts allow users to engage in the Grid and build their most resilient transportation plan. Join us at leaflogistics.com.Initial Investment2022Leaf Logistics was founded in 2017 with the mission to improve transportation planning through strategic use of data analytics and machine learning. The Leaf Grid connects shippers, providers, and partners to gain network efficiencies, reduce their carbon footprint, and unlock a forward view of tomorrow's transportation market. Today, Leaf technologies like the Leaf Adapt continuous optimization solution and Leaf Flex committed contracts allow users to engage in the Grid and build their most resilient transportation plan. Join us at leaflogistics.com.FoundersAnshu Prasad
Stefan Friederichs
Mithun Sheth
Ari OjalvoInitial Investment2022 -
LumaTax’s mission is to alleviate the burdensome process of state and local tax compliance for the 20 million plus small and medium sized businesses across America.Initial Investment2016LumaTax’s mission is to alleviate the burdensome process of state and local tax compliance for the 20 million plus small and medium sized businesses across America.
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Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs.Initial Investment2021Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs.
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MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.Initial Investment2010MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.FoundersJoe Epperson
Kurt CarlsonInvestment JourneyAcquired by Valassis 2017Initial Investment2010 -
MessageYes offers an ecommerce over mobile messaging solution for brands that personalizes the experience for their most important consumers, those they text with regularly. MessageYes was incubated with Madrona Venture Labs.Initial Investment2015MessageYes offers an ecommerce over mobile messaging solution for brands that personalizes the experience for their most important consumers, those they text with regularly. MessageYes was incubated with Madrona Venture Labs.FounderDave CotterInvestment JourneyAcquired by Nordstrom 2018Initial Investment2015
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Opal is the planning platform that enables brands to show up consistently across all channels. Marketing and communications teams working in Opal collaborate more efficiently, keep everyone in the loop and preview their work through the eyes of their customers. Opal is trusted by renowned companies around the world such as Starbucks, Microsoft and Target.Initial Investment2014Opal is the planning platform that enables brands to show up consistently across all channels. Marketing and communications teams working in Opal collaborate more efficiently, keep everyone in the loop and preview their work through the eyes of their customers. Opal is trusted by renowned companies around the world such as Starbucks, Microsoft and Target.
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Paro is a curated marketplace connecting freelance finance professionals with mid-market and enterprise companies that are seeking quality subject matter experts for project-based work.Initial Investment2021
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PayScale is a market leader in global online compensation data. With the world’s largest database of individual employee compensation profiles, PayScale provides an immediate and precise snapshot of the job market.Initial Investment2004PayScale is a market leader in global online compensation data. With the world’s largest database of individual employee compensation profiles, PayScale provides an immediate and precise snapshot of the job market.FounderJoe GiordanoInvestment JourneyAcquired by Warburg Pincus 2014Initial Investment2004
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Pluto develops applications for people to communicate within virtual reality. Pluto wants to give people a feeling of connection, no matter where they are.Initial Investment2016Pluto develops applications for people to communicate within virtual reality. Pluto wants to give people a feeling of connection, no matter where they are.FoundersForest Gibson
Jared Cheshier
John Vechey
Jonathan GeibelInitial Investment2016 -
Polly is a modern workflow measurement solution for collaboration platforms including Slack and Microsoft Teams.Initial Investment2019
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Shaped's AI platform empowers businesses to create personalized user experiences that deliver measurable results. By analyzing user behavior and content, Shaped helps tailor recommendations and search for increased engagement, conversions, and customer satisfaction.Initial Investment2024Shaped's AI platform empowers businesses to create personalized user experiences that deliver measurable results. By analyzing user behavior and content, Shaped helps tailor recommendations and search for increased engagement, conversions, and customer satisfaction.
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Shyft serves the huge market of shift workers worldwide – from retail to food service and beyond. Using their mobile app, workers can easily trade and cover a shift. It is a real time communication system that has been broadly embraced by users.Initial Investment2016Shyft serves the huge market of shift workers worldwide – from retail to food service and beyond. Using their mobile app, workers can easily trade and cover a shift. It is a real time communication system that has been broadly embraced by users.
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Sila is a fintech software platform that provides payment infrastructure as a service, a business-critical element for all companies that need to integrate with the US banking system and blockchain quickly, securely, and in compliance with applicable US regulation. Sila offers Banking, Digital Wallet & ACH Payments APIs for Software Teams. The firm was recognized as a ‘2021 best place to work in financial technology’. Sila is headquartered in Portland, Oregon.Initial Investment2020Sila is a fintech software platform that provides payment infrastructure as a service, a business-critical element for all companies that need to integrate with the US banking system and blockchain quickly, securely, and in compliance with applicable US regulation. Sila offers Banking, Digital Wallet & ACH Payments APIs for Software Teams. The firm was recognized as a ‘2021 best place to work in financial technology’. Sila is headquartered in Portland, Oregon.FoundersShamir Karkal
Isaac Hines
Angela Angelovska-Wilson
Alexander LiptonInitial Investment2020 -
Smartsheet is a leading work management platform designed to empower teams of any size to create custom processes, programs and portfolios that fit the way they work.Initial Investment2007Smartsheet is a leading work management platform designed to empower teams of any size to create custom processes, programs and portfolios that fit the way they work.CEOMark MaderInvestment JourneyPublic April 2018
NYSE: SMARInitial Investment2007 -
Spotnana powers unparalleled global travel experiences. We are rebuilding the infrastructure of the travel industry in order to bring freedom, simplicity, and trust to travelers everywhere. Our Travel-as-a-Service platform enables corporations, agencies, suppliers, and technology providers to personalize travel booking, lower operating costs, and build deeper customer relationships.Initial Investment2019Spotnana powers unparalleled global travel experiences. We are rebuilding the infrastructure of the travel industry in order to bring freedom, simplicity, and trust to travelers everywhere. Our Travel-as-a-Service platform enables corporations, agencies, suppliers, and technology providers to personalize travel booking, lower operating costs, and build deeper customer relationships.
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Stratify enables organizations to collaboratively create operating budgets, monitor performance, and analyze their business in real time. Designed by finance professionals, Stratify connects to every system that runs your business. We provide guided workflows for coordinated, data-informed planning, and automatically generate analytics that have historically burdened finance teams and are stale upon delivery. Stratify is a machine learning-based, intelligent application. We proactively identify business insights and empower finance teams and budget owners to evolve their business in changing market environments.Initial Investment2020Stratify enables organizations to collaboratively create operating budgets, monitor performance, and analyze their business in real time. Designed by finance professionals, Stratify connects to every system that runs your business. We provide guided workflows for coordinated, data-informed planning, and automatically generate analytics that have historically burdened finance teams and are stale upon delivery. Stratify is a machine learning-based, intelligent application. We proactively identify business insights and empower finance teams and budget owners to evolve their business in changing market environments.
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Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and trainingInitial Investment2022Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and training
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Founded in 2017, TaskHuman is the world’s first real-time digital coaching platform, allowing users to amplify their daily work and personal life with 1:1 personalized guidance from LIVE specialists over video calls. With TaskHuman, instantly discover and connect with the world’s most comprehensive global network of coaches, instructors, and specialists covering over 1,000 aspects of your well-being, such as physical fitness, mental well-being, spiritual, emotional, financial, career & leadership coaching, and more. With this platform, users can focus on self care anytime — privately and cost effectively. The company has over 100 full-time team members and more than 1,000 coaches around the world across nearly 50 different countries. TaskHuman is backed by USVP, Impact Ventures, Madrona, RingCentral Ventures, and several notable individual investors.Initial Investment2021Founded in 2017, TaskHuman is the world’s first real-time digital coaching platform, allowing users to amplify their daily work and personal life with 1:1 personalized guidance from LIVE specialists over video calls. With TaskHuman, instantly discover and connect with the world’s most comprehensive global network of coaches, instructors, and specialists covering over 1,000 aspects of your well-being, such as physical fitness, mental well-being, spiritual, emotional, financial, career & leadership coaching, and more. With this platform, users can focus on self care anytime — privately and cost effectively. The company has over 100 full-time team members and more than 1,000 coaches around the world across nearly 50 different countries. TaskHuman is backed by USVP, Impact Ventures, Madrona, RingCentral Ventures, and several notable individual investors.
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Troop is a next-generation corporate travel meeting management platform.Initial Investment2021Troop is a next-generation corporate travel meeting management platform.
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UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.Initial Investment2018UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.FoundersAndra Ciorici
Daniel Dines
Marius Tirca
Prabhdeep SinghInvestment JourneyPublic April 2021
NYSE: PATHInitial Investment2018 -
Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.Initial Investment2018Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.FoundersAmy Hutchins
Brian Saab
Nate MillerInvestment JourneyAcquired by Procore 2023Initial Investment2018 -
Uplevel gives you a data-driven look into your engineering efforts, providing the business intelligence you need to report on team impact — without micromanaging your people. We measure a multitude of data points that reveal indicators of work, focus, collaboration, and process. To do this, we look to the everyday engineering tools that software developers use to get work done, such as code repositories, messaging apps, and calendars (e.g., Github, Jira, Slack/Teams, Gerritt, and more). You get a powerful data platform plus a team of consultants to analyze your data, helping identify blockers to success across your people and operational health.Initial Investment2018Uplevel gives you a data-driven look into your engineering efforts, providing the business intelligence you need to report on team impact — without micromanaging your people. We measure a multitude of data points that reveal indicators of work, focus, collaboration, and process. To do this, we look to the everyday engineering tools that software developers use to get work done, such as code repositories, messaging apps, and calendars (e.g., Github, Jira, Slack/Teams, Gerritt, and more). You get a powerful data platform plus a team of consultants to analyze your data, helping identify blockers to success across your people and operational health.FoundersDave Matthews
David Youssefnia
Joe Levy
Ravs KaurInitial Investment2018 -
VNDLY was a cloud-based workforce management system.Initial Investment2020VNDLY was a cloud-based workforce management system.FoundersShashank Saxena
Narayan SurabhiInvestment JourneyAcquired by Workday
Public Oct. 2021
NYSE: WDAYInitial Investment2020 -
Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.Initial Investment2017Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.FoundersMartin Roberts
Ian Blaime
Eric KnutsonInvestment JourneyAcquired by Brightcove 2022Initial Investment2017 -
Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.Initial Investment2009Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.FoundersDoug Cosman
Tom ShieldsInvestment JourneyAcquired by AppNexus 2015Initial Investment2009