Enterprise Apps

Why we invest

Enterprise software has evolved from the early days of SaaS to services and applications that enhance enterprise operations by leveraging unprecedented amounts of data, enhanced AI, and innovative workflows. Enterprise apps are built on cloud infrastructure, the new data stack, and advanced analytics. Madrona has nearly three decades of experience backing founders and visionaries who combine deep insight into customer pain points with innovative approaches and architectures. We have helped many founders build their enterprise software companies from day one to billions in corporate value and believe that compelling opportunities to reinvent commercial workflows are abundant.
Impinj
Impinj’s
Chris Diorio
on pioneering an industry and perseverance
Highspot
Highspot’s
Robert Wahbe
on customers, AI, and building relationships that last
Spotnana
Spotnana’s
Sarosh Waghmar
on challenging a decades-old industry

Enterprise Apps

Status
close
Acceleration
  • Accolade
    Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%.
    Initial Investment
    2016
    Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%.
    CEO
    Rajeev Singh
    Investment Journey
    Public July 2020
    NASDAQ: ACCD
    Initial Investment
    2016
  • Branch
    Branch is the leader in deep linking increasing mobile conversion, customer retention, and engagement. Branch is used by top brands such as Pinterest, Redfin and Hotel Tonight to make app content more easily shared and discovered.
    Initial Investment
    2015
    Branch is the leader in deep linking increasing mobile conversion, customer retention, and engagement. Branch is used by top brands such as Pinterest, Redfin and Hotel Tonight to make app content more easily shared and discovered.
    CEO
    David Karnstedt
    Initial Investment
    2015
  • Direct Travel
    Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management since 2011, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings.
    Initial Investment
    2024
    Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management since 2011, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings.
    CEO
    Christal Bemont
    Initial Investment
    2024
  • Eventbase
    Eventbase is the leading mobile app platform for premium events. Trusted by global brands to create event apps for their Tier 1 conferences, Eventbase’s clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions and South By Southwest (SXSW).
    Initial Investment
    2015
    Eventbase is the leading mobile app platform for premium events. Trusted by global brands to create event apps for their Tier 1 conferences, Eventbase’s clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions and South By Southwest (SXSW).
    Founders
    Ben West
    Jeff Sinclair
    Initial Investment
    2015
  • Flexe
    Flexe solves the most difficult omnichannel logistics problems for the world’s largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500.
    Initial Investment
    2019
    Flexe solves the most difficult omnichannel logistics problems for the world’s largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500.
    Founders
    Karl Siebrecht
    Edmond Yue
    Francis Duong,
    Initial Investment
    2019
  • Go1
    Go1 delivers an onboarding, compliance and professional development platform for employee education and training.
    Initial Investment
    2020
    Go1 delivers an onboarding, compliance and professional development platform for employee education and training.
    Founders
    Andrew Barnes
    Chris Hood
    Chris Eigeland
    Vu Tran
    Initial Investment
    2020
  • Jama Software
    Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.
    Initial Investment
    2013
    Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.
    CEO
    Marc Osofsky
    Investment Journey
    Acquired by Francisco Partners 2024
    Initial Investment
    2013
  • Leaf Logistics
    Leaf Logistics was founded in 2017 with the mission to improve transportation planning through strategic use of data analytics and machine learning. The Leaf Grid connects shippers, providers, and partners to gain network efficiencies, reduce their carbon footprint, and unlock a forward view of tomorrow's transportation market. Today, Leaf technologies like the Leaf Adapt continuous optimization solution and Leaf Flex committed contracts allow users to engage in the Grid and build their most resilient transportation plan. Join us at leaflogistics.com.
    Initial Investment
    2022
    Leaf Logistics was founded in 2017 with the mission to improve transportation planning through strategic use of data analytics and machine learning. The Leaf Grid connects shippers, providers, and partners to gain network efficiencies, reduce their carbon footprint, and unlock a forward view of tomorrow's transportation market. Today, Leaf technologies like the Leaf Adapt continuous optimization solution and Leaf Flex committed contracts allow users to engage in the Grid and build their most resilient transportation plan. Join us at leaflogistics.com.
    Founders
    Anshu Prasad
    Stefan Friederichs
    Mithun Sheth
    Ari Ojalvo
    Initial Investment
    2022
  • MaxPoint
    MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.
    Initial Investment
    2010
    MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.
    Founders
    Joe Epperson
    Kurt Carlson
    Investment Journey
    Acquired by Valassis 2017
    Initial Investment
    2010
  • Paro
    Paro is a curated marketplace connecting freelance finance professionals with mid-market and enterprise companies that are seeking quality subject matter experts for project-based work.
    Initial Investment
    2021
    Paro is a curated marketplace connecting freelance finance professionals with mid-market and enterprise companies that are seeking quality subject matter experts for project-based work.
    CEO
    Anita Samojednick
    Initial Investment
    2021
  • UiPath
    UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.
    Initial Investment
    2018
    UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.
    Founders
    Andra Ciorici
    Daniel Dines
    Marius Tirca
    Prabhdeep Singh
    Investment Journey
    Public April 2021
    NYSE: PATH
    Initial Investment
    2018
  • VNDLY
    VNDLY was a cloud-based workforce management system.
    Initial Investment
    2020
    VNDLY was a cloud-based workforce management system.
    Founders
    Shashank Saxena
    Narayan Surabhi
    Investment Journey
    Acquired by Workday
    Public Oct. 2021
    NYSE: WDAY
    Initial Investment
    2020
  • Yieldex
    Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.
    Initial Investment
    2009
    Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.
    Founders
    Doug Cosman
    Tom Shields
    Investment Journey
    Acquired by AppNexus 2015
    Initial Investment
    2009