Enterprise Apps
Why we invest
Enterprise software has evolved from the early days of SaaS to services and applications that enhance enterprise operations by leveraging unprecedented amounts of data, enhanced AI, and innovative workflows. Enterprise apps are built on cloud infrastructure, the new data stack, and advanced analytics. Madrona has nearly three decades of experience backing founders and visionaries who combine deep insight into customer pain points with innovative approaches and architectures. We have helped many founders build their enterprise software companies from day one to billions in corporate value and believe that compelling opportunities to reinvent commercial workflows are abundant.
Impinj’s
Chris Diorio
on pioneering an industry and perseverance 
Highspot’s
Robert Wahbe
on customers, AI, and building relationships that last 
Spotnana’s
Sarosh Waghmar
on challenging a decades-old industry Enterprise Apps
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Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%.Initial Investment2016Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%. -
Branch is the leader in deep linking increasing mobile conversion, customer retention, and engagement. Branch is used by top brands such as Pinterest, Redfin and Hotel Tonight to make app content more easily shared and discovered.Initial Investment2015 -
Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management since 2011, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings.Initial Investment2024Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management since 2011, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings. -
Eventbase is the leading mobile app platform for premium events. Trusted by global brands to create event apps for their Tier 1 conferences, Eventbase’s clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions and South By Southwest (SXSW).Initial Investment2015Eventbase is the leading mobile app platform for premium events. Trusted by global brands to create event apps for their Tier 1 conferences, Eventbase’s clients include Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions and South By Southwest (SXSW). -
Flexe solves the most difficult omnichannel logistics problems for the world’s largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500.Initial Investment2019Flexe solves the most difficult omnichannel logistics problems for the world’s largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500. -
Go1 delivers an onboarding, compliance and professional development platform for employee education and training.Initial Investment2020 -
Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.Initial Investment2013Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.CEOMarc OsofskyInvestment JourneyAcquired by Francisco Partners 2024Initial Investment2013 -
Leaf Logistics was founded in 2017 with the mission to improve transportation planning through strategic use of data analytics and machine learning. The Leaf Grid connects shippers, providers, and partners to gain network efficiencies, reduce their carbon footprint, and unlock a forward view of tomorrow's transportation market. Today, Leaf technologies like the Leaf Adapt continuous optimization solution and Leaf Flex committed contracts allow users to engage in the Grid and build their most resilient transportation plan. Join us at leaflogistics.com.Initial Investment2022Leaf Logistics was founded in 2017 with the mission to improve transportation planning through strategic use of data analytics and machine learning. The Leaf Grid connects shippers, providers, and partners to gain network efficiencies, reduce their carbon footprint, and unlock a forward view of tomorrow's transportation market. Today, Leaf technologies like the Leaf Adapt continuous optimization solution and Leaf Flex committed contracts allow users to engage in the Grid and build their most resilient transportation plan. Join us at leaflogistics.com.FoundersAnshu Prasad
Stefan Friederichs
Mithun Sheth
Ari OjalvoInitial Investment2022 -
MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.Initial Investment2010MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.FoundersJoe Epperson
Kurt CarlsonInvestment JourneyAcquired by Valassis 2017Initial Investment2010 -
Paro is a curated marketplace connecting freelance finance professionals with mid-market and enterprise companies that are seeking quality subject matter experts for project-based work.Initial Investment2021 -
UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.Initial Investment2018UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.FoundersAndra Ciorici
Daniel Dines
Marius Tirca
Prabhdeep SinghInvestment JourneyPublic April 2021
NYSE: PATHInitial Investment2018 -
VNDLY was a cloud-based workforce management system.Initial Investment2020VNDLY was a cloud-based workforce management system.FoundersShashank Saxena
Narayan SurabhiInvestment JourneyAcquired by Workday
Public Oct. 2021
NYSE: WDAYInitial Investment2020 -
Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.Initial Investment2009Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.FoundersDoug Cosman
Tom ShieldsInvestment JourneyAcquired by AppNexus 2015Initial Investment2009