Enterprise Apps
Why we invest
Enterprise software has evolved from the early days of SaaS to services and applications that enhance enterprise operations by leveraging unprecedented amounts of data, enhanced AI, and innovative workflows. Enterprise apps are built on cloud infrastructure, the new data stack, and advanced analytics. Madrona has nearly three decades of experience backing founders and visionaries who combine deep insight into customer pain points with innovative approaches and architectures. We have helped many founders build their enterprise software companies from day one to billions in corporate value and believe that compelling opportunities to reinvent commercial workflows are abundant.
Impinj’s
Chris Diorio
on pioneering an industry and perseverance 
Highspot’s
Robert Wahbe
on customers, AI, and building relationships that last 
Spotnana’s
Sarosh Waghmar
on challenging a decades-old industry Enterprise Apps
-
Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%.Initial Investment2016Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of 5%-15%. -
Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.Initial Investment2013Jama is a cloud-based collaborative solution used by Global 1,000 companies to define, build and test products.CEOMarc OsofskyInvestment JourneyAcquired by Francisco Partners 2024Initial Investment2013 -
MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.Initial Investment2010MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales.FoundersJoe Epperson
Kurt CarlsonInvestment JourneyAcquired by Valassis 2017Initial Investment2010 -
UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.Initial Investment2018UiPath has a vision to deliver the Fully Automated EnterpriseTM, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.FoundersAndra Ciorici
Daniel Dines
Marius Tirca
Prabhdeep SinghInvestment JourneyPublic April 2021
NYSE: PATHInitial Investment2018 -
VNDLY was a cloud-based workforce management system.Initial Investment2020VNDLY was a cloud-based workforce management system.FoundersShashank Saxena
Narayan SurabhiInvestment JourneyAcquired by Workday
Public Oct. 2021
NYSE: WDAYInitial Investment2020 -
Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.Initial Investment2009Yieldex was a market leader in publisher forecasting, pricing, and direct-sales analytics tools.FoundersDoug Cosman
Tom ShieldsInvestment JourneyAcquired by AppNexus 2015Initial Investment2009