Enterprise Apps
Why we invest
Enterprise software has evolved from the early days of SaaS to services and applications that enhance enterprise operations by leveraging unprecedented amounts of data, enhanced AI, and innovative workflows. Enterprise apps are built on cloud infrastructure, the new data stack, and advanced analytics. Madrona has nearly three decades of experience backing founders and visionaries who combine deep insight into customer pain points with innovative approaches and architectures. We have helped many founders build their enterprise software companies from day one to billions in corporate value and believe that compelling opportunities to reinvent commercial workflows are abundant.
Impinj’s
Chris Diorio
on pioneering an industry and perseverance 
Highspot’s
Robert Wahbe
on customers, AI, and building relationships that last 
Spotnana’s
Sarosh Waghmar
on challenging a decades-old industry Enterprise Apps
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Booster Fuels delivers competitively priced gas to your car while you work.Initial Investment2015Booster Fuels delivers competitively priced gas to your car while you work. -
Evocalize technology empowers enterprises to combine corporate-level marketing polish and efficiency with the relevance of local-level knowledge to increase marketing coordination, save time, and generate revenue to grow the entire business. Our Collaborative Marketing Platform brings together the right data, audiences, creative, messaging, best practices, and more to create unique marketing programs that can be run at any level of the business with just a few clicks or be fully automated to autonomously respond to real-time business data. Evocalize runs some of the largest-scale national-to-local paid marketing campaigns in the world, across Meta, Google, TikTok, and more. Regions, locations, and users all seamlessly execute sophisticated and unique marketing programs, achieving results together that would be impossible to run on their own.Initial Investment2013Evocalize technology empowers enterprises to combine corporate-level marketing polish and efficiency with the relevance of local-level knowledge to increase marketing coordination, save time, and generate revenue to grow the entire business. Our Collaborative Marketing Platform brings together the right data, audiences, creative, messaging, best practices, and more to create unique marketing programs that can be run at any level of the business with just a few clicks or be fully automated to autonomously respond to real-time business data. Evocalize runs some of the largest-scale national-to-local paid marketing campaigns in the world, across Meta, Google, TikTok, and more. Regions, locations, and users all seamlessly execute sophisticated and unique marketing programs, achieving results together that would be impossible to run on their own. -
LumaTax’s mission is to alleviate the burdensome process of state and local tax compliance for the 20 million plus small and medium sized businesses across America.Initial Investment2016LumaTax’s mission is to alleviate the burdensome process of state and local tax compliance for the 20 million plus small and medium sized businesses across America. -
Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs.Initial Investment2021Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs. -
Opal is the planning platform that enables brands to show up consistently across all channels. Marketing and communications teams working in Opal collaborate more efficiently, keep everyone in the loop and preview their work through the eyes of their customers. Opal is trusted by renowned companies around the world such as Starbucks, Microsoft and Target.Initial Investment2014Opal is the planning platform that enables brands to show up consistently across all channels. Marketing and communications teams working in Opal collaborate more efficiently, keep everyone in the loop and preview their work through the eyes of their customers. Opal is trusted by renowned companies around the world such as Starbucks, Microsoft and Target. -
Shyft serves the huge market of shift workers worldwide – from retail to food service and beyond. Using their mobile app, workers can easily trade and cover a shift. It is a real time communication system that has been broadly embraced by users.Initial Investment2016Shyft serves the huge market of shift workers worldwide – from retail to food service and beyond. Using their mobile app, workers can easily trade and cover a shift. It is a real time communication system that has been broadly embraced by users. -
Sila is a fintech software platform that provides payment infrastructure as a service, a business-critical element for all companies that need to integrate with the US banking system and blockchain quickly, securely, and in compliance with applicable US regulation. Sila offers Banking, Digital Wallet & ACH Payments APIs for Software Teams. The firm was recognized as a ‘2021 best place to work in financial technology’. Sila is headquartered in Portland, Oregon.Initial Investment2020Sila is a fintech software platform that provides payment infrastructure as a service, a business-critical element for all companies that need to integrate with the US banking system and blockchain quickly, securely, and in compliance with applicable US regulation. Sila offers Banking, Digital Wallet & ACH Payments APIs for Software Teams. The firm was recognized as a ‘2021 best place to work in financial technology’. Sila is headquartered in Portland, Oregon.FoundersShamir Karkal
Isaac Hines
Angela Angelovska-Wilson
Alexander LiptonInitial Investment2020 -
Spotnana powers unparalleled global travel experiences. We are rebuilding the infrastructure of the travel industry in order to bring freedom, simplicity, and trust to travelers everywhere. Our Travel-as-a-Service platform enables corporations, agencies, suppliers, and technology providers to personalize travel booking, lower operating costs, and build deeper customer relationships.Initial Investment2019Spotnana powers unparalleled global travel experiences. We are rebuilding the infrastructure of the travel industry in order to bring freedom, simplicity, and trust to travelers everywhere. Our Travel-as-a-Service platform enables corporations, agencies, suppliers, and technology providers to personalize travel booking, lower operating costs, and build deeper customer relationships. -
Stratify enables organizations to collaboratively create operating budgets, monitor performance, and analyze their business in real time. Designed by finance professionals, Stratify connects to every system that runs your business. We provide guided workflows for coordinated, data-informed planning, and automatically generate analytics that have historically burdened finance teams and are stale upon delivery. Stratify is a machine learning-based, intelligent application. We proactively identify business insights and empower finance teams and budget owners to evolve their business in changing market environments.Initial Investment2020Stratify enables organizations to collaboratively create operating budgets, monitor performance, and analyze their business in real time. Designed by finance professionals, Stratify connects to every system that runs your business. We provide guided workflows for coordinated, data-informed planning, and automatically generate analytics that have historically burdened finance teams and are stale upon delivery. Stratify is a machine learning-based, intelligent application. We proactively identify business insights and empower finance teams and budget owners to evolve their business in changing market environments. -
Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and trainingInitial Investment2022Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and training -
Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.Initial Investment2018Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.FoundersAmy Hutchins
Brian Saab
Nate MillerInvestment JourneyAcquired by Procore 2023Initial Investment2018 -
Uplevel gives you a data-driven look into your engineering efforts, providing the business intelligence you need to report on team impact — without micromanaging your people. We measure a multitude of data points that reveal indicators of work, focus, collaboration, and process. To do this, we look to the everyday engineering tools that software developers use to get work done, such as code repositories, messaging apps, and calendars (e.g., Github, Jira, Slack/Teams, Gerritt, and more). You get a powerful data platform plus a team of consultants to analyze your data, helping identify blockers to success across your people and operational health.Initial Investment2018Uplevel gives you a data-driven look into your engineering efforts, providing the business intelligence you need to report on team impact — without micromanaging your people. We measure a multitude of data points that reveal indicators of work, focus, collaboration, and process. To do this, we look to the everyday engineering tools that software developers use to get work done, such as code repositories, messaging apps, and calendars (e.g., Github, Jira, Slack/Teams, Gerritt, and more). You get a powerful data platform plus a team of consultants to analyze your data, helping identify blockers to success across your people and operational health.FoundersDave Matthews
David Youssefnia
Joe Levy
Ravs KaurInitial Investment2018 -
Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.Initial Investment2017Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.FoundersMartin Roberts
Ian Blaime
Eric KnutsonInvestment JourneyAcquired by Brightcove 2022Initial Investment2017