Enterprise Apps

Why we invest

Enterprise software has evolved from the early days of SaaS to services and applications that enhance enterprise operations by leveraging unprecedented amounts of data, enhanced AI, and innovative workflows. Enterprise apps are built on cloud infrastructure, the new data stack, and advanced analytics. Madrona has nearly three decades of experience backing founders and visionaries who combine deep insight into customer pain points with innovative approaches and architectures. We have helped many founders build their enterprise software companies from day one to billions in corporate value and believe that compelling opportunities to reinvent commercial workflows are abundant.
Impinj
Impinj’s
Chris Diorio
on pioneering an industry and perseverance
Highspot
Highspot’s
Robert Wahbe
on customers, AI, and building relationships that last
Spotnana
Spotnana’s
Sarosh Waghmar
on challenging a decades-old industry

Enterprise Apps

Status
close
Seed
  • Booster
    Booster Fuels delivers competitively priced gas to your car while you work.
    Initial Investment
    2015
    Booster Fuels delivers competitively priced gas to your car while you work.
    Founders
    Frank Mycroft
    Diego Netto
    Tyler Raugh
    Initial Investment
    2015
  • Evocalize
    Evocalize technology empowers enterprises to combine corporate-level marketing polish and efficiency with the relevance of local-level knowledge to increase marketing coordination, save time, and generate revenue to grow the entire business. Our Collaborative Marketing Platform brings together the right data, audiences, creative, messaging, best practices, and more to create unique marketing programs that can be run at any level of the business with just a few clicks or be fully automated to autonomously respond to real-time business data. Evocalize runs some of the largest-scale national-to-local paid marketing campaigns in the world, across Meta, Google, TikTok, and more. Regions, locations, and users all seamlessly execute sophisticated and unique marketing programs, achieving results together that would be impossible to run on their own.
    Initial Investment
    2013
    Evocalize technology empowers enterprises to combine corporate-level marketing polish and efficiency with the relevance of local-level knowledge to increase marketing coordination, save time, and generate revenue to grow the entire business. Our Collaborative Marketing Platform brings together the right data, audiences, creative, messaging, best practices, and more to create unique marketing programs that can be run at any level of the business with just a few clicks or be fully automated to autonomously respond to real-time business data. Evocalize runs some of the largest-scale national-to-local paid marketing campaigns in the world, across Meta, Google, TikTok, and more. Regions, locations, and users all seamlessly execute sophisticated and unique marketing programs, achieving results together that would be impossible to run on their own.
    Founders
    Kumar Srinivasan
    Matthew Marx
    Initial Investment
    2013
  • LumaTax
    LumaTax’s mission is to alleviate the burdensome process of state and local tax compliance for the 20 million plus small and medium sized businesses across America.
    Initial Investment
    2016
    LumaTax’s mission is to alleviate the burdensome process of state and local tax compliance for the 20 million plus small and medium sized businesses across America.
    Founder
    Robert Schulte
    Initial Investment
    2016
  • Magnify
    Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs.
    Initial Investment
    2021
    Magnify is an intelligent application focused on post-sales engagement with customers – providing a platform to consolidate customer interaction data, draw insight, and create cross-functional workflows to improve customer retention, expansion and adoption. Magnify was incubated with Madrona Venture Labs.
    Founders
    Josh Crossman
    Saju Jacob
    Initial Investment
    2021
  • Opal
    Opal is the planning platform that enables brands to show up consistently across all channels. Marketing and communications teams working in Opal collaborate more efficiently, keep everyone in the loop and preview their work through the eyes of their customers. Opal is trusted by renowned companies around the world such as Starbucks, Microsoft and Target.
    Initial Investment
    2014
    Opal is the planning platform that enables brands to show up consistently across all channels. Marketing and communications teams working in Opal collaborate more efficiently, keep everyone in the loop and preview their work through the eyes of their customers. Opal is trusted by renowned companies around the world such as Starbucks, Microsoft and Target.
    Founders
    George Huff
    Matt Oxley
    David Gorman
    Initial Investment
    2014
  • Shyft
    Shyft serves the huge market of shift workers worldwide – from retail to food service and beyond. Using their mobile app, workers can easily trade and cover a shift. It is a real time communication system that has been broadly embraced by users.
    Initial Investment
    2016
    Shyft serves the huge market of shift workers worldwide – from retail to food service and beyond. Using their mobile app, workers can easily trade and cover a shift. It is a real time communication system that has been broadly embraced by users.
    Founders
    Brett Patrontasch
    Kyle Liu
    Initial Investment
    2016
  • Sila
    Sila is a fintech software platform that provides payment infrastructure as a service, a business-critical element for all companies that need to integrate with the US banking system and blockchain quickly, securely, and in compliance with applicable US regulation. Sila offers Banking, Digital Wallet & ACH Payments APIs for Software Teams. The firm was recognized as a ‘2021 best place to work in financial technology’. Sila is headquartered in Portland, Oregon.
    Initial Investment
    2020
    Sila is a fintech software platform that provides payment infrastructure as a service, a business-critical element for all companies that need to integrate with the US banking system and blockchain quickly, securely, and in compliance with applicable US regulation. Sila offers Banking, Digital Wallet & ACH Payments APIs for Software Teams. The firm was recognized as a ‘2021 best place to work in financial technology’. Sila is headquartered in Portland, Oregon.
    Founders
    Shamir Karkal
    Isaac Hines
    Angela Angelovska-Wilson
    Alexander Lipton
    Initial Investment
    2020
  • Spotnana
    Spotnana powers unparalleled global travel experiences. We are rebuilding the infrastructure of the travel industry in order to bring freedom, simplicity, and trust to travelers everywhere. Our Travel-as-a-Service platform enables corporations, agencies, suppliers, and technology providers to personalize travel booking, lower operating costs, and build deeper customer relationships.
    Initial Investment
    2019
    Spotnana powers unparalleled global travel experiences. We are rebuilding the infrastructure of the travel industry in order to bring freedom, simplicity, and trust to travelers everywhere. Our Travel-as-a-Service platform enables corporations, agencies, suppliers, and technology providers to personalize travel booking, lower operating costs, and build deeper customer relationships.
    Founders
    Sarosh Waghmar
    Shikhar Agarwal
    Initial Investment
    2019
  • Stratify
    Stratify enables organizations to collaboratively create operating budgets, monitor performance, and analyze their business in real time. Designed by finance professionals, Stratify connects to every system that runs your business. We provide guided workflows for coordinated, data-informed planning, and automatically generate analytics that have historically burdened finance teams and are stale upon delivery. Stratify is a machine learning-based, intelligent application. We proactively identify business insights and empower finance teams and budget owners to evolve their business in changing market environments.
    Initial Investment
    2020
    Stratify enables organizations to collaboratively create operating budgets, monitor performance, and analyze their business in real time. Designed by finance professionals, Stratify connects to every system that runs your business. We provide guided workflows for coordinated, data-informed planning, and automatically generate analytics that have historically burdened finance teams and are stale upon delivery. Stratify is a machine learning-based, intelligent application. We proactively identify business insights and empower finance teams and budget owners to evolve their business in changing market environments.
    Founder
    Brian Camposano
    Initial Investment
    2020
  • Tangibly
    Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and training
    Initial Investment
    2022
    Tangibly's platform enables companies to implement best-in-class management of their trade secrets. Trade secrets can be almost anything, from algorithms to chemical processes to client lists and are among the most valuable assets for many companies. Tangibly helps streamline and simplify legal requirements and implement best practices to establish company assets as legally protectable trade secrets. These best practices include cataloging assets, acknowledgment workflow, access management, tracking required legal agreements (NDAs, employment agreements, partnership agreements, etc.), as well as employee/partner education and training
    Founder
    Tim Londergan
    Initial Investment
    2022
  • Unearth
    Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.
    Initial Investment
    2018
    Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.
    Founders
    Amy Hutchins
    Brian Saab
    Nate Miller
    Investment Journey
    Acquired by Procore 2023
    Initial Investment
    2018
  • Uplevel
    Uplevel gives you a data-driven look into your engineering efforts, providing the business intelligence you need to report on team impact — without micromanaging your people. We measure a multitude of data points that reveal indicators of work, focus, collaboration, and process. To do this, we look to the everyday engineering tools that software developers use to get work done, such as code repositories, messaging apps, and calendars (e.g., Github, Jira, Slack/Teams, Gerritt, and more). You get a powerful data platform plus a team of consultants to analyze your data, helping identify blockers to success across your people and operational health.
    Initial Investment
    2018
    Uplevel gives you a data-driven look into your engineering efforts, providing the business intelligence you need to report on team impact — without micromanaging your people. We measure a multitude of data points that reveal indicators of work, focus, collaboration, and process. To do this, we look to the everyday engineering tools that software developers use to get work done, such as code repositories, messaging apps, and calendars (e.g., Github, Jira, Slack/Teams, Gerritt, and more). You get a powerful data platform plus a team of consultants to analyze your data, helping identify blockers to success across your people and operational health.
    Founders
    Dave Matthews
    David Youssefnia
    Joe Levy
    Ravs Kaur
    Initial Investment
    2018
  • Wicket Labs
    Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.
    Initial Investment
    2017
    Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.
    Founders
    Martin Roberts
    Ian Blaime
    Eric Knutson
    Investment Journey
    Acquired by Brightcove 2022
    Initial Investment
    2017