Enterprise Apps
Why we invest
Enterprise software has evolved from the early days of SaaS to services and applications that enhance enterprise operations by leveraging unprecedented amounts of data, enhanced AI, and innovative workflows. Enterprise apps are built on cloud infrastructure, the new data stack, and advanced analytics. Madrona has nearly three decades of experience backing founders and visionaries who combine deep insight into customer pain points with innovative approaches and architectures. We have helped many founders build their enterprise software companies from day one to billions in corporate value and believe that compelling opportunities to reinvent commercial workflows are abundant.
Impinj’s
Chris Diorio
on pioneering an industry and perseverance 
Highspot’s
Robert Wahbe
on customers, AI, and building relationships that last 
Spotnana’s
Sarosh Waghmar
on challenging a decades-old industry Enterprise Apps
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Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.Initial Investment2018Unearth delivers a cloud-native collaboration and communication platform for building physical infrastructure from scratch or maintaining existing assets.FoundersAmy Hutchins
Brian Saab
Nate MillerInvestment JourneyAcquired by Procore 2023Initial Investment2018 -
Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.Initial Investment2017Wicket Labs was a video analytics platform that provides customer insights into conversion, engagement and likelihood to churn across traditional and Over-the-Top channels.FoundersMartin Roberts
Ian Blaime
Eric KnutsonInvestment JourneyAcquired by Brightcove 2022Initial Investment2017