Over the past decade, we’ve seen enterprises invest heavily in digital marketing — creating more content, launching more campaigns, and engaging more audiences across channels. The pace, customization, and quality of these investments have increased with the capabilities of generative AI tools for content creation.
But as any enterprise content leader knows, scaling and adding AI to a business process that cuts across workflows is just one part of the end-to-end equation. The real challenge lies in using AI innovation to systematically transform workflows while driving meaningful top and bottom-line impact to the business. The larger a company is, the more complex it is to blend the capabilities of gen-native partners with important, incumbent technology partners — and the more elusive it is to achieve the real ROI that enterprise executives expect.
That’s what makes Gradial so special. With a clear focus on large enterprise needs, they’ve quickly built a game-changing product and deep partnerships with technology companies like Adobe and solution partners like Slalom. Gradial had a breakout year in 2024, securing several large enterprise customers with 6-figure ARRs and projects 200%+ growth in Q1 2025 alone.
That’s why we’re thrilled that Madrona is leading Gradial’s $13M Series A, doubling down on our prior, pre-seed investment in this transformative company. We are also delighted to be welcoming terrific new investors to the company.
The Content Supply Chain Bottleneck
Most AI-driven marketing tools focus on content creation. But, the end-to-end process actually starts with multimodal request systems for creating or updating content. Once content is produced, other complex and largely manual processes kick in: assembling pages, routing approvals, ensuring compliance, running A/B tests, and adapting content for different regions and channels. This is the content management supply chain — a critical but fragmented set of workflows that slow down even the most sophisticated marketing organizations.
Gradial’s agentic platform addresses these bottlenecks head-on. Their AI agents work alongside existing marketing ops teams to automate tasks like CMS authoring, quality assurance, ticket triage, and campaign orchestration. The result? Marketers can execute faster, reduce errors, and allocate more time to strategy and creativity.
Enterprise Traction and Market Validation
Since we first partnered with Gradial, we’ve been blown away by their ability to deliver impact for enterprise customers at scale. They’ve already amassed an elite roster of enterprise customers and partners, including AWS, Adobe, Merkle, EPAM, Slalom, and Infogain. These organizations recognize that while content creation is abundant, the real leverage point for efficiency and effectiveness lies in intelligent workflow automation.
Marketing teams implementing Gradial aren’t just automating tasks — they’re orchestrating their entire content operations with AI agents that understand brand nuances, compliance requirements, and enterprise workflows. This is why several Fortune 500 companies see immediate and measurable ROI with Gradial’s technology.
Why We’re Doubling Down
At Madrona, we’ve long believed that AI-driven, data-powered applications will redefine enterprise software. We’ve backed category leaders over the years in SaaS software and Intelligent Applications, and Gradial represents a powerful intersection of these trends. Their approach is about augmenting enterprise marketers with AI that actually works in production environments today to help those executives excel.
Gradial’s Founders, Doug Tallmadge, Deip Kumar, Anup Chamrajnagar, and Anish Chadalavada, along with the entire Gradial team, have impressed us with their deep customer empathy, relentless execution, and technical innovation. Their vision of agentic marketing operations is solving a massive pain point, and their ability to turn that vision into a high-growth business makes us even more excited about what’s ahead.
For enterprises looking to transform their enterprise marketing operations and unlock the full potential of their content supply chains, Gradial is the solution. We’re honored to continue this journey with them.
Learn more about Gradial at www.gradial.com.
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