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Beth Birnbaum

Founder Advisor — Product

LinkedIn
Beth Birnbaum
"I am inspired by the work of Paul Farmer at Partners In Health, which provides high-quality healthcare in some of the world's most challenging environments. I love this quote of his in particular — ‘With rare exceptions, all of your most important achievements on this planet will come from working with others — or, in a word, partnership.’”

Beth Birnbaum

Founder Advisor — Product

LinkedIn

Title

Board director at Wiley (NYSE: WLY), Root (NASDAQ: ROOT), Fandom, RTS, and Bridge Legal.

Founders Should Call Me When

I’m here to help with product-related questions or concerns, growing pains/challenges, and making tough decisions about resource allocations when faced with too many (or too few) potential options for investment.

Background

Prior to focusing on board service, I served as chief operating officer at PlayFab, the SaaS backend platform for online games. During my time as COO, PlayFab was a Series A Madrona portfolio company experiencing 10% month-on-month user growth; PlayFab was acquired by Microsoft in 2018. Prior to PlayFab, I served as senior vice president of product at GrubHub, the market-leading pioneer in online food delivery, during its progress from a growth stage startup with $20M in revenues to a $2B public company. Earlier in my career, I served in a variety of roles at Expedia, most recently as VP of product and connectivity, where I played a key role in the successful transformation of Expedia’s air ticket business model and fulfillment technology in the face of rapidly changing market conditions.

Superpower

Partnering with senior leadership to bring an end-user product perspective to help drive a company’s strategy. I’ve worked with high-growth and mature B2C/B2B and marketplace businesses to help companies use customer empathy to identify and focus on key initiatives and effectively leverage their unique set of capabilities.

Lessons Learned

Experience breaking down large, risky initiatives into no-regrets phases, using experimentation to drive learning, and using (often incomplete) data to drive decision-making.