Tracy Knox

Founder Advisor — Finance

Tracy Knox
"It’s okay to ask for help. Surround yourself with a strong team of individuals who are smarter than you and will help you go faster and deliver better results than you ever thought possible."

Tracy Knox

Founder Advisor — Finance

Title

Board member for BabyList and Getty Images (NASDAQ: GETY) and the former CFO at Rover.

Founders Should Call Me When

You’re looking for a sounding board or help with modeling out future opportunities; you’re brainstorming what execs and staff to hire as the company scales; you need help in reviewing or designing your fundraising deck, selecting bankers, or prepping the company for a go-public process.

Background

I’ve served as CFO of multiple VC-backed companies, ranging from $25M to $200M+ of ARR and >$1B of GMV, allowing me to develop my expertise in designing multi-year business, capital allocation, and fundraising strategies as well as scaling global finance organizations. With my CFO roles at Rover Group, Rightside, and UIEvolution (now Xevo), I bring expertise in the design and operations of high-performing financial organizations that can support all stages of a company from Series B through IPO and beyond.

Superpower

Designing the finance and people organizational structure, including what level of leaders are needed, for each stage of the company’s life — from Series B to multibillion-dollar public company.

Lessons Learned

Your forecasts and plans will be wrong, but it’s okay to pivot. No one expects perfection or for you to have all of the answers. But, they do expect you to be thoughtful around strategy and communicative about status and challenges. It’s all about frequent and honest communication with your investors, your team, and your board.