For nearly three decades, I’ve been obsessed with what I call “the perfect trip.” At Concur, that meant creating an experience where travelers could seamlessly book, manage, and expense their business travel — without friction, confusion, or waste. It meant building infrastructure that made corporate travel work better for both the individual and the enterprise.
We made great progress. But even at the peak of innovation in employee travel, there was always a glaring exception: guest travel.
Every company has guests — job candidates, interns, contractors, speakers, partners, vendors, clinicians, creators. People traveling on behalf of the business —but not inside the business. And coordinating travel for them has always been a mess.
They don’t have corporate logins. They don’t know the policies. They don’t have corporate cards. And the people organizing these trips — often recruiters, EAs, or ops leads — are stuck managing the whole process over email, crossing their fingers that nothing gets lost in the shuffle.
Meanwhile, the experience for the guest is often poor. And these are the people a company most wants to impress.
That’s why I’m so excited to back Juno, a new company — and a familiar team — focused entirely on fixing guest travel. Devon Tivona, Sam Felsenthal, and Kate Porter share my obsession with the perfect trip. They previously built Pana, a platform that quickly became the gold standard for guest travel coordination. They built for the real-world edge cases that most systems ignored, and their customer love reflected that. After Pana was acquired and the pandemic paused much of the travel world, I hoped they’d someday get back to this problem. And now, they have.
Juno is built from the ground up to handle the complexities of guest travel — from booking and logistics to payment, reimbursement, and support. It’s simple for guests, powerful for coordinators, and deeply integrative with the broader corporate travel ecosystem. It brings modern tech, smart automation, and a lot of empathy to an area that’s long been underserved.
But more than that, Juno reflects something I’ve always believed: Travel is a brand moment. Every trip — especially one involving someone outside your company — is a chance to show who you are. That you’re organized. That you care. That you’re investing in relationships.
As travel resumes and reshapes in this post-pandemic world, companies are rethinking what matters. Guest travel is rising in importance, and expectations are higher than ever. Juno is meeting this moment with the right product, the right team, and the right philosophy.
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