New partners bring deep experience from DocuSign, Tableau, UiPath, and more
We are pleased to announce three new venture partners to the Madrona team — Loren Alhadeff, Mark Nelson, and Ted Kummert. Each brings relevant executive and operational experience to support Madrona’s portfolio companies as they build, scale, and navigate the pivotal moments of a company’s growth. As venture partners, they’ll also work with our investment team on new companies and technologies.
Mark and Ted are familiar faces at Madrona. Mark is moving from a strategic director to a venture partner, and Ted is now on his third chapter at Madrona after having worked with portfolio companies Apptio and UiPath.
While he is the new face on the team, Loren is a proven sales executive, joining Madrona after more than 14 years leading the sales organization at DocuSign, most recently as COO. Under his tenure, Loren grew sales from $2.5 million to more than $2.5 billion in annual revenue. He helped DocuSign build a product category that started with a single product — introducing digital signatures to the market — and grew to encompass a platform that supports business agreements of all types. At Madrona, Loren works with portfolio companies on go-to-market strategy, developing sales teams, field leadership, and executive development. Loren is passionate about building organizations that enable the entire team to realize their potential.
“For engineering and product-led companies, the shift to building an effective sales organization can be confusing and full of false starts,” he said. “I’ve seen it all, and it is exciting to work with companies at all stages as they explore how to best reach customers.”
Mark was most recently CEO of Tableau. He is an esteemed product and engineering leader who has been part of the leadership team through two of the most significant acquisitions in Seattle’s history, Tableau by Salesforce and Concur by SAP. Mark is passionate about how software, particularly software’s ability to utilize data, will revolutionize and enhance every aspect of human endeavors in the years to come. In his new venture partner role, Mark focuses on evaluating new investments and advising portfolio companies and their leaders.
“People will follow leaders who they trust and who understand what the team is up against in the challenges that come their way,” Mark said.
Ted, an experienced product and engineering leader, most recently served as the chief product development officer at UiPath, and he held a similar leadership role at Apptio. During his tenure at both companies, they each had a successful IPO. Ted first joined Madrona a decade ago, coming directly off of 23+ years building and leading product teams at Microsoft as a corporate vice president ending with a 6-year tenure leading the SQL server business. Ted is passionate about the enterprise, data & analytics, and platforms. He works with the investment team on potential investments and with product and engineering leaders on the challenges they face.
“I love Madrona’s positive builder mentality,” Ted said. “No matter the situation, seek to be helpful and move people and companies forward.”
A deep bench of world-class operators helping early-stage companies build and scale their organizations is critical to our success. So we couldn’t be more excited for Ted’s return to Madrona, for Mark to expand his role, and for Loren to join the team.
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